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Adjust site navigation based on customer segmentation
Think about how you organize your life. Everything you use every day is probably in an easily accessible and handy place.

Our customer data platform allows you to better target your visitors and customers using dynamic and static groups. Use machine learning and AI segmentation to better target your marketing campaigns.
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Don't put your mobile device on the highest shelf in the germany mobile database closet! The same principle should apply to your website navigation.

Your navigation menus act as a roadmap for product discovery. It will greatly improve the user experience if you can adjust the navigation to best suit their needs. You can do this by creating a personalized navigation on your site based on their customer segment.

For example, if you know that a customer is someone who frequently searches for home decor, it would make their life much easier if the decor tab was the first to appear in the top navigation menu.

Customize user search
In addition to personalized navigation, it is important to have personalized user search. Once a customer has spent time on your site, you should have data showing their browsing behavior.


From there, you can make their searches even more relevant to them.

This improves the user experience by fully understanding what a customer wants when they type something into the search bar. You understand their style, budgets, and what they need, without them being incredibly specific.