Let's imagine a situation: you contacted a specialist, and he conducted a personality unpacking analysis. After reading and reviewing the materials that the expert gave, you realized that these things will really help solve all the problems. But what to do with the data received? Don't you dare panic! You need to make a content plan that you will gradually begin to publish on the blog. You need to write down goals, tasks, lay everything out point by point, determine the target audience.
And of course, a content plan is not the only thing that needs to be done. Equally important is the content matrix. This is a blog topic generator. In other words, it will help create a perpetual motion machine, thanks to which you will always have topics ready to publish at hand. You will break down the content into main areas (for example, sales, benefits, benefits, brand history, etc.) and will be able to touch on any aspects you want.
What to do after unpacking your personality
What should a content matrix include:
Key brand directions. Advice: choose nigeria email list the most popular ones. Yes, the competition there is high, but the development will also happen faster.
The characteristics of the things you sell through your blog, as well as all the nuances that users will encounter after purchasing.
Target audience data: age, gender, interests, recommendations, location. It is the precise information on these parameters that will help to make multiple transactions and increase sales.
Consider that your product is a conscious choice of the consumer, which helps him solve some problems. Otherwise, there is simply no point in buying. Try to focus on this.
Interesting facts. Tell us about how the brand was conceived, how it all began, what was the original idea. Such life behind the scenes will always get a great response from the audience, because in addition to useful material, it also needs entertainment.
Types of content. Remember that all people are different, and they also behave differently on social networks. Some only watch stories, some scroll through the wall, and others will definitely get into the discussion. Try to blog in a way that is interesting for everyone.
So, the online or offline personality unpacking has been done, a table has been compiled, the data has been analyzed, the content plan has been made. What's next? The first thing you need to understand is that you should never put off until tomorrow what you can do today. So grab your laptop and follow the algorithm:
Analyze the social networks that are currently the most popular, decide in what form you should publish posts. It is desirable that this format be your strong point (text, video, photo, audio).
Create your community, page or blog, make sure to design it and fill in all the required fields. It is advisable not to make a bunch of links to other social networks: this will only irritate buyers. Each page should be made according to all the rules and contain all the information about both the product and the store as a whole.
Follow the plan. Basically, you already have all the cards in your hands, all that remains is to start.
Don't be afraid of rejections or dissatisfaction from your audience. Naturally, the new blog format may not appeal to everyone, but other users will quickly get used to it.
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