17. Giveaway emails
Giveaways can be excellent lead magnets or serve as a iceland mobile phone numbers database welcoming gift for new subscribers as the kickoff email for a longer drip campaign.
Your giveaway email campaigns can draw in more signups with opt-in forms on your website and cross-promotional messages on social media and other marketing channels.
Simply ask for an email address in exchange for free material like downloadable ebooks, templates, and checklists, a separate educational email series, or product-related freebies.
Fracture created an engaging giveaway campaign over a 12-day period as part of their Thanksgiving holiday marketing strategy.
By asking for a simple sign-up to benefit from the daily giveaway, Fracture was able to rapidly expand its subscriber list.
Free gifts or prizes that your audience will appreciate
Easy sign-up process to benefit from the giveaway
Clear call-to-action to increase conversion rate
Sharing buttons or a referral code to encourage reshares
Roundup of the benefits that are part of the giveaway
Source
Every giveaway program must have a specific goal in mind, whether it's to grow your subscriber list, promote a new product, or drive more brand awareness.
18. Event Invitation Emails
Event invites can be for physical in-person events, or online activities like webinars, online courses, and workshops.
An email invitation will attract more attention to other marketing activities and should include CTAs to help you capture email registrations and RSVPs to measure the impact of each campaign.
Invitation emails most often include the following aspects:
