“Data enrichment refers to the process of adding or enhancing collected data with relevant context obtained from additional sources. For example, if a user name is found in an application log, [with a third-party tool, one can] obtain the user’s real name, departmental roles, privileges, etc.”
This additional relevant information about your leads makes them more valuable for further use. Let's take an example: you have the email address and name of your leads, but you want to create a highly targeted personalized email campaign, so you need more details. You can enrich the data by finding and adding the following information:
Geography: country, city, time zone
Demographics: age, sex, income, education
Behavior: needs, wants, pain points, preferred media
Professional data: company size, job position, business niche
The common data enrichment process should also be enhanced by data vietnam phone number data cleansing through email verification. Email verification is the process of cleaning lists of invalid, misspelled, abandoned, and bounced emails to reduce bounce rate, improve deliverability, and preserve sender reputation. There are dozens of email verification tools on the market, we recommend you compare email verification services and choose the one that best suits your needs and budget.
So how exactly will investing in data enrichment help your campaigns and sales?
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Advantages of data enrichment
Data enrichment is hugely beneficial for your entire marketing and sales funnel. It gives you more room for action, helps avoid poor segmentation, improves conversions , and much more.
Improved and accurate data
As stated above, improving your data will open up new possibilities for your marketing campaigns, open up new communication channels, and improve your segmentation. Using data enrichment tools in combination with email verifiers to clean up your data will also keep your enriched list accurate and usable.
Better lead scoring and segmentation
The more you know about your potential customers, the more accurate your lead scoring and segmentation (and subsequent conversion strategy based on their stage in the funnel and segment) will be. This process includes analyzing data such as location, demographics, company data, behavioral patterns, etc., which is exactly what lead enrichment can offer.
Improved Personalization and Segmentation
The days of mass campaign marketing are thankfully a thing of the past, and an individual approach has taken its place. This requires more personal information to engage in fruitful communication with the potential customer and truly offer something of value in a highly competitive environment. Precise segmentation and personalization are the key to increasing open, click-through and conversion rates, and data enrichment provides you with all the necessary ingredients.
Better nutrition
By having more data on your leads’ desires and pain points, you can create an effective lead nurturing strategy for each segment to convert faster and build more loyal brand followers.
Customer Experience
Having rich data gives you more information about your customers’ preferences, allowing you to create a truly engaging user and customer experience.
Increased sales and ROI
Sales are always your main goal. And if you use your rich leads to crank your marketing up to 11, you can expect noticeable sales growth and an increase in your already huge email ROI . It’s all connected: rich data leads to better personalization, and personalized outreach leads to better KPIs, better sales, and higher ROI.
Email drip campaigns - a triggered email sender
Data Enrichment Tools and Services
If you are thinking of enriching data manually, I must warn you: it is a very time-consuming task, sometimes completely unrealizable. That is why it is essential to choose a good data enrichment service. Here are your options:
1. Snov.io API
This API allows you to fully integrate the Snov.io service into your platform and obtain complete profiles of potential customers based solely on email addresses. The tool will search through the Snov.io database and provide all available information about the email address.
Price: $39/month for 1,000 API requests
Bonus: Additional lead generation, verification and email sending features available via API; integrations with Zapier and Pipedrive.
2. BeenVerified
You just need to type in the person's name and location, and the platform will analyze dozens of websites and social networks to provide you with a complete profile about a lead.
Price: $26.89/month
3. Data Axle Genie
Data Axle Genie is an advanced platform that allows you to upload your recipient lists and enrich them with in-depth profiles. The platform is quite affordable, but the enrichment feature is only available in the more advanced plans.
Price: from $149/month
4. InsideView
Integrate InsideView into your CRM platform and get detailed profiles of your leads. The tool is quite quick and easy to navigate. They also offer other data enrichment solutions like subscription forms.
Price: $99/month, free plan available.
5. Pipl
Pipl is one of the most popular platforms for data enrichment. Send a request and the tool will provide the missing details about the leads on your list: names, phone numbers, company details, social profiles, photos, etc.
Price: Starting at $99/month.
6. Clearbit
Clearbit is a platform for early-stage startups that offers data enrichment along with other features. Provide an email address or corporate domain, and the platform will add other data associated with it. Clearbit integrates and works with CRMs and platforms like Salesforce, Marketo, Zapier, and others.
