How To Accurately Value Your Ecommerce

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For example, email receipts that are sent out when a customer makes a purchase have an average open rate of 70.9%, making these emails more likely to be read than any other type of message. Even small delays may decrease confidence or lead to customer service tickets filling up your queue. Email automation lets you proactively inform customers of changes and get ahead of questions.

Goals for Update and Confirmation Emails
The most important objective of update and order confirmation emails is to provide detailed brazil phone number list information and answer customers’ questions. You can track email metrics like open rate as well as customer service metrics like the number of tickets related to receipts, shipping status, and so on.

Tips for Setting Up Update and Confirmation Emails
An order confirmation email should be sent immediately after a customer makes a purchase and should include a detailed receipt.
A shipping confirmation email should be sent whenever the customer’s order has shipped and will ideally include a tracking number that customers can use to follow their package.
While not the primary purpose of update and confirmation emails, these emails offer the chance to market additional products to customers who have already purchased from your store.
6. Engage Your Repeat Customers With a Targeted Email Series
According to data from a Stitch Labs report on customer loyalty, repeat customers make up almost 25% of a store’s revenue despite only making up 11% of a store’s customer base on average.

This makes it especially important to engage your repeat customers and ensure that they continue coming back to your store. For this purpose, automated email campaigns that are targeted based on the behaviors and interests of your repeat customers can be highly beneficial. Your email series could include interesting blog reads, product ideas or inspiration videos, promo codes, featured customers, and more.