Benefits of online advertising
Posted: Tue Feb 11, 2025 8:46 am
There is a myth that advertising is limited to large corporations , that only companies with ample capital and/or many resources can do it. This is actually false. At least it stopped being true when the Internet came along .
The arrival of the Internet has allowed the creation of a new type of advertising, online advertising , which is much cheaper and easier to measure. That is why today, for you, entrepreneur or small business owner, we will tell you about the benefits of using digital advertising.
How is online advertising done?
If you’ve ever seen an ad appear facebook database before a YouTube video or a paid Facebook post or promoted Instagram stories , well, that’s online advertising. There are actually a ton of different types, like Google Ads , Promoted Tweets , etc.
Advertising online is very simple, as there are platforms from social networks or search engines that help you make such ads. For example, we have Google Ads, Facebook Business Manager and more. In addition, learning how to make ads on the internet , for example, on social networks, is easier than you think.
6 benefits of online advertising
1) You can measure it
When you put a billboard in the middle of a road, there is no way to know how many cars actually saw it, what the people who saw it are like, and so on. This is not the case with online advertising.
Here you can find out the characteristics of the people who have seen your ad, their age, gender, location, whether they clicked on it, and other information.
Basically, it gives us the ability to make much more precise measurements of our ads using KPIs that other media do not offer.
2) You have access to many ad formats
One of the great advantages of digital ads is the fact that you have so many options or ad formats . The most basic ones are text ads , like those that appear in the first search results on Google.
Another popular option is images , which are static and can be placed at high-traffic points. Videos , on the other hand, are considered the best format for making online ads . In fact, their influence is such that today we find a variant of digital marketing known as Video Marketing .
3) They go well with any company
Previously, advertising seemed to be limited to certain companies or certain industries, but today this is no longer the case. Virtually any company, organization or person can use online advertising as a means to make themselves known and position themselves in the market .
From small online stores to large international companies, from independent artists to politicians, they have used online advertising as a way to grow. This is thanks to how versatile and adaptable this type of content and format is, which works well for any type of business, regardless of its sector or size.
The arrival of the Internet has allowed the creation of a new type of advertising, online advertising , which is much cheaper and easier to measure. That is why today, for you, entrepreneur or small business owner, we will tell you about the benefits of using digital advertising.
How is online advertising done?
If you’ve ever seen an ad appear facebook database before a YouTube video or a paid Facebook post or promoted Instagram stories , well, that’s online advertising. There are actually a ton of different types, like Google Ads , Promoted Tweets , etc.
Advertising online is very simple, as there are platforms from social networks or search engines that help you make such ads. For example, we have Google Ads, Facebook Business Manager and more. In addition, learning how to make ads on the internet , for example, on social networks, is easier than you think.
6 benefits of online advertising
1) You can measure it
When you put a billboard in the middle of a road, there is no way to know how many cars actually saw it, what the people who saw it are like, and so on. This is not the case with online advertising.
Here you can find out the characteristics of the people who have seen your ad, their age, gender, location, whether they clicked on it, and other information.
Basically, it gives us the ability to make much more precise measurements of our ads using KPIs that other media do not offer.
2) You have access to many ad formats
One of the great advantages of digital ads is the fact that you have so many options or ad formats . The most basic ones are text ads , like those that appear in the first search results on Google.
Another popular option is images , which are static and can be placed at high-traffic points. Videos , on the other hand, are considered the best format for making online ads . In fact, their influence is such that today we find a variant of digital marketing known as Video Marketing .
3) They go well with any company
Previously, advertising seemed to be limited to certain companies or certain industries, but today this is no longer the case. Virtually any company, organization or person can use online advertising as a means to make themselves known and position themselves in the market .
From small online stores to large international companies, from independent artists to politicians, they have used online advertising as a way to grow. This is thanks to how versatile and adaptable this type of content and format is, which works well for any type of business, regardless of its sector or size.