Rakuten is leveraging its mobile offering to attract new customers

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Rakuten Capital is a venture capital group that invests in promising startups or incubates new companies. In one of its venture investments , Rakuten made $2 billion from a $700 million investment for a 13% stake. Although the deal has since fallen through, the company has had some victories. Rakuten generated money from Rakuten Capital when it sold its shares for more than the purchase price.

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Rakuten Mobile, a low-cost data 4G plan, launched in 2020. For $27 per month, consumers would get access to unlimited data and voice calls wherever Rakuten has network coverage. While the company’s low-cost plan gave it a competitive edge, it did admit that deploying a standalone network can be expensive. Still, the sector can be lucrative, especially given its low churn rate.

In a recent earnings report, the company revealed that Rakuten mobile subscribers spend engineer data up to $260 more on Ichiba than non-subscribers. The company also launched Rakuten Symphony in 2021, a system that allows telecom companies to set up virtualized networks. Symphony oversees customer relationship management tools, a digital app marketplace and cloud storage, which are sold to consumers as white-label offerings.