The world has evolved towards digital , and companies must adjust to this transformation to optimize their efficiency and increase their income , exploring new routes and sales channels.
Because of this, small and medium-sized businesses or SMEs must ask themselves: How can I join the wave of digitalization?
HOW TO CARRY OUT THE DIGITALIZATION PROCESS?
GRUPO atu and DigitalES present the SMEs + DIGITALIZATION Conference – Agents of Change and Artificial Intelligence: challenge and opportunity.
A morning to explore the possibilities that Artificial Intelligence and other digital tools offer to SMEs, with the help of the Agents of Change. A new professional figure, in charge of the band database digitalization of companies , promoted by the Government of Spain through the Digital Generation Agents of Change Program.
SMEs + DIGITALIZATION Conference
The conference will be opened by Eduardo Ordóñez Alonso – General Manager of GRUPO atu -, Víctor Calvo-Sotelo – General Manager of DigitalES – Ángel Asensio – President of the Board of Trustees of the University-Business Foundation (FUE) – Miguel Garrido – President of the Business Confederation of Madrid (CEIM-CEOE) – Juan Ignacio Díaz – General Manager of the School of Industrial Organization (EOI).
The event consists of a round table discussion and a presentation by experts in digitalisation of SMEs and Artificial Intelligence, to analyse the current reality and show digital solutions adaptable to companies.
Discussion panel – Going digital: yes, I want to. But if I am an SME, how? The Agent of Change, the new professional figure.
Focused on the need for SMEs to face the process of digital transformation. The need for the figure of the Change Agent for this process will be analyzed.
The panel is chaired by María de Armas Iglesias , director of the Digital Generation Agents of Change Program at the School of Industrial Organization (EOI).
He is accompanied by:
Rufino Selva – Corporate and Digital Strategy Director of GRUPO atu
Carmen Palomino – Director of the University-Business Foundation
Raúl Natividad – President of the Commission for Innovation, Digitalisation and Information Society of CEIM-CEIM Business Confederation of Madrid – CEOE
Presentation – Artificial Intelligence applied to SMEs: it is no longer the future! The real opportunity to be more competitive
An analysis of the use of Artificial Intelligence applied to the daily work of SMEs and its possible applications.
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