Trigger: Friend makes a purchase

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Casper has a referral program that’s flexible to their product offerings, including an incentive for mattress purchases, and pillow purchases. Anyone can become an Advocate by entering their email address, which will then generate a PURL. That link can be shared easily through email, messenger, or Facebook — or by copy-pasting it anywhere else. The Advocate will receive a gift card after the Friend makes a purchase, and the Friend will receive a discount on their order. The reward and incentive vary depending on the referral program.

casper referral program

Advocate Reward: Gift card
Friend Incentive: Discount

Olaplex
Olaplex allows Advocates to share their referral link anywhere, after entering in their email address. Any Friend who uses their link will receive free shipping. After their order goes through, the Advocate is gifted a free product from Olaplex, and will continue to receive a free product for every new customer that makes a purchase from the Advocate’s link.

Olaplex referral program

Advocate Reward: Free product
Friend Incentive: Free shipping
Trigger: Friend makes a purchase
Homer
Individuals who purchased Homer in an app store have the opportunity to become hungary phone number list Advocates. For every Friend that signs up for a free trial through the Advocate’s unique referral link, the Advocate receives a $10 gift card. The PURL will redirect the Friend to the app store where they will get a free trial after downloading the Homer app.

homer referral program

Advocate Reward: Gift card
Friend Incentive: Free trial
Trigger: Friend signs up
How to Start Using Referral Codes
Building a referral campaign doesn’t have to be a difficult task — but there are a few things you need to know before getting started. Make sure you have a solid grasp on how referral codes work, and then you can get to the fun stuff — like making them and tracking them.