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What is multichannel messaging?

Posted: Tue Feb 11, 2025 11:39 am
by seoofficial2723
Imagine the following scenario – you own or manage an e-commerce website and you have just added an exclusive limited edition product. Wouldn't it be great to alert customers to new arrivals and it reaches them 100% from then on?

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That's what multichannel messaging can do. The belize phone number data versatility of using these channels has made messaging a necessary part of the marketing mix. Also became a driving force behind strengthening relations with visitors and gaining loyal customers.

Below, we'll explore why, so keep reading!

The importance of multi-channel messaging
Research by the Harvard Business Review in 2017 demonstrated that modern customers are multi-channel and omni-channel consumers. More than 73% of people in a group of 46,000 participants said they are using multiple channels in their shopping experience.

Touchpoints are constantly increasing with the evolution of new communication channels and the ability to use different devices. And the rise of multichannel messaging is undeniable. Research has busted the myth that push notifications annoy most users.

In fact, according to TrueList, 70% of customers find push notifications useful.

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