With all this in mind, one thing is certain:
Posted: Wed Feb 12, 2025 3:29 am
Millennials will drop more cash than any other generation, but will spend the lowest proportion (63%) online
Gen X will spend the highest proportion online (79%) of any generation.
Holiday Spend By Household Income
Total Anticipated Holiday Spend
Anticipated Online Holiday Spend
Power Pro Tip The highest income group will spend 340% more than the lowest income group
*Respondents were asked to consider all Holiday-related spend – including events / activities, gifts, meals – for responses to these questions
How 2022 Holiday Shopping Will Compare to Last Year
How is this year’s overall, online and in-store holiday spending expected to compare last year? Let’s take a closer look.
Total Anticipated Holiday Spend: 2021 vs 2022 (online and in store)
Do you plan to spend more or less on holiday shopping this year compared to last year?
Power Pro Tip Younger shoppers are more likely to plan an increase in holiday shopping than their older counterparts.
Where Consumers Will Shop Online This Holiday Season
There are nearly endless online shopping options. Here’s a look at where this year’s holiday shoppers will go online to check off their lists.
Top Online Destinations for 2022 Holiday Shopping
Top Factors That’ll Influence Holiday Shopping Decisions
Consumers will weigh many factors when shopping for themselves and others this holiday season. As in previous years, price and ratings and reviews consistently come out on top.
Top Considerations When Purchasing Gifts for Others
Familiarity with Products or Brands
Family/Friends Recommendations
Values of the Manufacturing Brand
Brands/Influencers on Social Media
Top Considerations When Shopping for Yourself
Familiarity with Products or Brands
Family/Friends Recommendations
Values of the Manufacturing Brand
Brands/Influencers on Social Media
A Solid UGC Strategy Can Help Make Your Holiday Season Extra Merry
Ratings and reviews will be a key consideration for shoppers this holiday season – ranking only behind price in terms of importance. In fact, consumers will turn to reviews whether they’re shopping for themselves or others during the upcoming holiday period.
Ready to brush up your ratings and reviews strategy to give holiday shoppers what they’re looking for? Check out our Complete Guide to Ratings and Reviews.
Special thanks to our friends at PowerReviews for their insights on this topic.
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Recharge Announces Premier Partnership With Churn Buster For Next-Level Subscription Retention
by
Steve Hutt
3 minute read
recharge-announces-premier-partnership-with-churn-buster-for-next-level-subscription-retention
We are pleased to officially announce Churn Buster as a Recharge Premier Partner. Churn Buster is a leading subscription retention platform dedicated to helping merchants reduce churn, improve the customer experience, and increase lifetime value (LTV).
In today’s ecommerce market, merchants are faced with high operational and france phone number list acquisition costs, increased competition in every sector, and the challenge of consumers’ own cutbacks as inflation rises. Retaining the customers you’ve fought hard to win can prove to be overwhelming and challenging, and it’s difficult to know where to start or how to track improvement.
The often hidden cost of unoptimized churn is no longer sustainable.
Since 2018, as a Recharge tech partner, Churn Buster has helped fast-growing merchants retain hundreds of millions of dollars in revenue and millions of subscribers. With this premier partnership, Recharge merchants will be able to tap into even greater benefits of optimized retention, increased LTV, and improved business health as they scale.
“Churn Buster has proven to be a powerful churn prevention tool for many of the merchants who use Recharge over the years.This new elevated tech partnership is part of an already valuable integration that we will continue to improve upon for our merchants as they continue to grow.”
—Matt Houlemard, Technology Partnerships Manager at Recharge
What is passive churn?
Gen X will spend the highest proportion online (79%) of any generation.
Holiday Spend By Household Income
Total Anticipated Holiday Spend
Anticipated Online Holiday Spend
Power Pro Tip The highest income group will spend 340% more than the lowest income group
*Respondents were asked to consider all Holiday-related spend – including events / activities, gifts, meals – for responses to these questions
How 2022 Holiday Shopping Will Compare to Last Year
How is this year’s overall, online and in-store holiday spending expected to compare last year? Let’s take a closer look.
Total Anticipated Holiday Spend: 2021 vs 2022 (online and in store)
Do you plan to spend more or less on holiday shopping this year compared to last year?
Power Pro Tip Younger shoppers are more likely to plan an increase in holiday shopping than their older counterparts.
Where Consumers Will Shop Online This Holiday Season
There are nearly endless online shopping options. Here’s a look at where this year’s holiday shoppers will go online to check off their lists.
Top Online Destinations for 2022 Holiday Shopping
Top Factors That’ll Influence Holiday Shopping Decisions
Consumers will weigh many factors when shopping for themselves and others this holiday season. As in previous years, price and ratings and reviews consistently come out on top.
Top Considerations When Purchasing Gifts for Others
Familiarity with Products or Brands
Family/Friends Recommendations
Values of the Manufacturing Brand
Brands/Influencers on Social Media
Top Considerations When Shopping for Yourself
Familiarity with Products or Brands
Family/Friends Recommendations
Values of the Manufacturing Brand
Brands/Influencers on Social Media
A Solid UGC Strategy Can Help Make Your Holiday Season Extra Merry
Ratings and reviews will be a key consideration for shoppers this holiday season – ranking only behind price in terms of importance. In fact, consumers will turn to reviews whether they’re shopping for themselves or others during the upcoming holiday period.
Ready to brush up your ratings and reviews strategy to give holiday shoppers what they’re looking for? Check out our Complete Guide to Ratings and Reviews.
Special thanks to our friends at PowerReviews for their insights on this topic.
Search articles...
FOLLOW ON SOCIAL
6K
12K
5K
1K
1K
LISTEN TO THE PODCAST
GROWING GLOBAL PODCAST
eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes
TRENDING POSTS
The Best Order Fulfillment Companies For Ecommerce 2025
How To Accurately Value Your Ecommerce Business In 2025: A Founder’s Guide
10+ Best Wholesale Suppliers In The USA For 2025
Website Traffic Crisis 2025: AI Search Revolution & 4 Ways To Future-Proof Your Store
How To Evaluate The Worth Of An Ecommerce Business In 2025
TikTok Shop Strategies: Mastering The Fastest-Growing Platform
TRUSTED PARTNERS
SendBird
Sell like magic with new AI Tools
Shopify Checkout
Shopify Partners
Recharge Announces Premier Partnership With Churn Buster For Next-Level Subscription Retention
by
Steve Hutt
3 minute read
recharge-announces-premier-partnership-with-churn-buster-for-next-level-subscription-retention
We are pleased to officially announce Churn Buster as a Recharge Premier Partner. Churn Buster is a leading subscription retention platform dedicated to helping merchants reduce churn, improve the customer experience, and increase lifetime value (LTV).
In today’s ecommerce market, merchants are faced with high operational and france phone number list acquisition costs, increased competition in every sector, and the challenge of consumers’ own cutbacks as inflation rises. Retaining the customers you’ve fought hard to win can prove to be overwhelming and challenging, and it’s difficult to know where to start or how to track improvement.
The often hidden cost of unoptimized churn is no longer sustainable.
Since 2018, as a Recharge tech partner, Churn Buster has helped fast-growing merchants retain hundreds of millions of dollars in revenue and millions of subscribers. With this premier partnership, Recharge merchants will be able to tap into even greater benefits of optimized retention, increased LTV, and improved business health as they scale.
“Churn Buster has proven to be a powerful churn prevention tool for many of the merchants who use Recharge over the years.This new elevated tech partnership is part of an already valuable integration that we will continue to improve upon for our merchants as they continue to grow.”
—Matt Houlemard, Technology Partnerships Manager at Recharge
What is passive churn?