8 books to improve your sales and marketing strategies
Posted: Wed Feb 12, 2025 3:55 am
Always developing, studying and expanding your knowledge is a necessary activity to survive in today's market. With this in mind, we decided to gather books on Digital Marketing, sales and advertising strategies that have helped us a lot. Check it out!
1. B2B Sales: How to Negotiate and Sell in Complex and Competitive Markets – Renato Romeo
Based on case studies shared by sales professionals, this book teaches how to adopt a procedural approach in a B2B transaction. It details the various aspects of “how to do it”, from preparing contacts and visits; the strategy of a sales opportunity; proof of return on investment; preparing a proposal that stands out from the competition; balancing sales; and even the most efficient way to participate in a closing meeting, in addition to having questions that help with reflection.
2. You won't be able to sell like that anymore – Guilherme Machado
To achieve success, you need to be a professional who breaks the rules. This rich people database is the main lesson of this book. Being a rule breaker means getting out of the ordinary, the obvious, your comfort zone and the same old routine. You need to be a professional who stands out and win over your target audience effectively.
The text covers how to create plans and win over customers with motivation; how to identify your sales niche and how to act directly towards it; tools and techniques to be as prepared as possible when selling; how to deal with customers who are difficult to decipher and convince; and how to escape the traps that lead most salespeople to failure.
3. Content Marketing: the currency of the 21st century - Rafael Rez
This book is a great guide for those who are starting out or want to improve their Content Marketing strategies. It covers the different forms and stages of this type of technique, talking about planning, traffic, lead generation, sales, technology, tools, trends, practices, production, metrics, among others. It is a reading that helps to expand ideas and connect the different points of content marketing strategies.
4. Disrup Talks: career, entrepreneurship and innovation in a time of rapid change – Flávia Gamonar, Glauter Jannuzzi and Juliana Munaro
In this book, you will find conversations, stories and reflections that help change the way we see the world, our careers and work. It offers support for seeking disruption, focusing on innovation and encouraging professionals and entrepreneurs. All of this with the premise that businesses today need to have a transformative purpose in people's lives and not just be focused on profit.
5. How Google Works - Jonathan Rosenberg and Eric Schmidt
If you want to understand the workings of Google, this book is essential. The authors bring together the valuable lessons that have made the company a global giant recognized for its innovation. They report interesting cases and examples from Google's history and day-to-day activities and address topics such as strategy, corporate culture, decision-making, hiring employees, and the ability to adapt and innovate.
1. B2B Sales: How to Negotiate and Sell in Complex and Competitive Markets – Renato Romeo
Based on case studies shared by sales professionals, this book teaches how to adopt a procedural approach in a B2B transaction. It details the various aspects of “how to do it”, from preparing contacts and visits; the strategy of a sales opportunity; proof of return on investment; preparing a proposal that stands out from the competition; balancing sales; and even the most efficient way to participate in a closing meeting, in addition to having questions that help with reflection.
2. You won't be able to sell like that anymore – Guilherme Machado
To achieve success, you need to be a professional who breaks the rules. This rich people database is the main lesson of this book. Being a rule breaker means getting out of the ordinary, the obvious, your comfort zone and the same old routine. You need to be a professional who stands out and win over your target audience effectively.
The text covers how to create plans and win over customers with motivation; how to identify your sales niche and how to act directly towards it; tools and techniques to be as prepared as possible when selling; how to deal with customers who are difficult to decipher and convince; and how to escape the traps that lead most salespeople to failure.
3. Content Marketing: the currency of the 21st century - Rafael Rez
This book is a great guide for those who are starting out or want to improve their Content Marketing strategies. It covers the different forms and stages of this type of technique, talking about planning, traffic, lead generation, sales, technology, tools, trends, practices, production, metrics, among others. It is a reading that helps to expand ideas and connect the different points of content marketing strategies.
4. Disrup Talks: career, entrepreneurship and innovation in a time of rapid change – Flávia Gamonar, Glauter Jannuzzi and Juliana Munaro
In this book, you will find conversations, stories and reflections that help change the way we see the world, our careers and work. It offers support for seeking disruption, focusing on innovation and encouraging professionals and entrepreneurs. All of this with the premise that businesses today need to have a transformative purpose in people's lives and not just be focused on profit.
5. How Google Works - Jonathan Rosenberg and Eric Schmidt
If you want to understand the workings of Google, this book is essential. The authors bring together the valuable lessons that have made the company a global giant recognized for its innovation. They report interesting cases and examples from Google's history and day-to-day activities and address topics such as strategy, corporate culture, decision-making, hiring employees, and the ability to adapt and innovate.