How do I turn my website visitors into fans of my brand?
Posted: Wed Feb 12, 2025 4:05 am
Have you ever thought about the possibility of turning unknown visitors to your website into fans of your brand? This possibility exists and is completely viable! Let us explain a little more about how the lead journey works!
Well, first you need to know what a lead is: the term lead is widely used in the digital marketing industry. When we talk about a potential customer, we are talking about a lead. This lead will go through a journey until it becomes a customer, but at first it will just be an unknown visitor on your website.
Like any person who visits a website without knowing the dentist database products and services of a certain company and goes through a process of brand knowledge, involvement, clarification of doubts, definition of problems, until they discover that they are a big fan of your business!
Remember: a visitor is not a lead.
When does my visitor become a lead?
When he shows interest and provides the information to sign up for your newsletter, receive an eBook, receive exclusive discounts or something similar, at that moment, yes, he becomes a lead!
> Relationship marketing, how does it work?
Are my leads guaranteed sales?
No. They are people who are interested in your product/service and this is very important for them to finalize a sale!
Lead generation has a lot to do with educating visitors. You need to educate them through relevant content that makes sense to this audience, so that they become more active visitors and consume what you offer them (remember: relevant and interesting content!).
“Around 74% of B2B buyers choose sellers who first create value, through the creation of informative content, as a demonstration of gratitude to those who first thought about their need and then the sale.” Living from Blog
> Tips for implementing Digital Marketing in your company
Content marketing will be your greatest ally in capturing leads, invest in this tool!
What will my lead's journey be?
The entire flow that your lead will go through depends on your company's segment and your target audience, but the sales funnel is basically what you will outline as a strategy based on your content.
Well, first you need to know what a lead is: the term lead is widely used in the digital marketing industry. When we talk about a potential customer, we are talking about a lead. This lead will go through a journey until it becomes a customer, but at first it will just be an unknown visitor on your website.
Like any person who visits a website without knowing the dentist database products and services of a certain company and goes through a process of brand knowledge, involvement, clarification of doubts, definition of problems, until they discover that they are a big fan of your business!
Remember: a visitor is not a lead.
When does my visitor become a lead?
When he shows interest and provides the information to sign up for your newsletter, receive an eBook, receive exclusive discounts or something similar, at that moment, yes, he becomes a lead!
> Relationship marketing, how does it work?
Are my leads guaranteed sales?
No. They are people who are interested in your product/service and this is very important for them to finalize a sale!
Lead generation has a lot to do with educating visitors. You need to educate them through relevant content that makes sense to this audience, so that they become more active visitors and consume what you offer them (remember: relevant and interesting content!).
“Around 74% of B2B buyers choose sellers who first create value, through the creation of informative content, as a demonstration of gratitude to those who first thought about their need and then the sale.” Living from Blog
> Tips for implementing Digital Marketing in your company
Content marketing will be your greatest ally in capturing leads, invest in this tool!
What will my lead's journey be?
The entire flow that your lead will go through depends on your company's segment and your target audience, but the sales funnel is basically what you will outline as a strategy based on your content.