Targeting and retargeting your prospects using various parameters based on data analytics is crucial to creating an effective lead magnet.
Collaborate with Industry Influencers or Thought Leaders
Collaborating with industry experts will help you create irresistible lead magnets, strengthening your brand’s credibility and trust among potential leads.
For example, if you're launching a webinar or online training, feature speakers who are well-known in the industry.
Add Interactive Elements for Engagement
Including interactive elements is crucial to increasing engagement rates. This is because humans are visual creators. Adding some great visuals, infographics, and videos will provide an immersive experience and make your lead magnet easily consumable.
Personalized content goes a long way when creating a B2B lead magnet. If you’re writing georgia telephone number data a whitepaper, showcase how a specific expert opinion or research supports a company CEO’s decision-making process.
Alternatively, if you’re creating a demo video for your potential customers in the evaluation phase, step into their shoes and make sure it relates to their specific problems by focusing on each topic from beginning to end.
Optimize Lead Magnets for Mobile Users
One thing that many B2B marketers overlook is optimizing their lead magnets for mobile users, which leaves B2B marketers missing out on a large portion of the audience that are key decision makers in an organization.
Design User-Friendly Opt-in Forms
Design user-friendly and easy-to-use registration or opt-in forms to make your prospect accessible. These registration pages or forms capture important information about the prospect who wants to access your lead magnet. Design the registration form and place it in a prominent position on your website homepage to get the most out of your lead magnet strategy.
Irresistible Types of B2B Lead Magnets
E-books and White Papers
E-books provide educational, entertaining, and visual information on a broader topic. White Papers are highly researched documents that provide expert advice on complex topics, based on unique data to answer audience concerns and questions.
Ebooks and whitepapers are the most reliable lead magnets in B2B, where sales cycles are typically longer.
Best practices
Share the e-book and technical documentation on your website.
Promote via email campaigns
Thank your potential customers when they download them
Always keep it in PDF format
Visme's eBook
This e-book by Visme is a great lead magnet that offers a list of actionable tips that enable businesses to create and design presentations seamlessly .
Visme Ebook.png
Source: Visme's Free Downloadable E -Book
Another example is from Product Led.
Product Led eBook.png
Source: Product Led's eBook
Webinars and Virtual Events
Webinars and virtual events not only generate leads, they are also incredible tools for brand awareness. They encourage two-way communication and a conversational approach where attendees can engage in Q&A sessions to find solutions to specific issues/problems.
Best practices
Have industry experts speak on specific topics during webinars and virtual events.
Promote them on social media platforms, websites or email campaigns.
Design professional presentations to keep your audience engaged.
Search Engine Journal's upcoming webinar
Search Engine Journal did the right thing by featuring industry experts in the webinar.
SEJ lead magnet.png
Source: Search Engine Magazine
Case Studies
Why are case studies incredible lead magnets? Because they are real-life, results-driven examples of how your business has achieved successful results. Case studies encourage potential customers to trust your brand and believe in your products and services.
Promote case studies often! Write, design, and market case studies on your website, through email and follow-up campaigns , on social media, and in monthly newsletters.
Best practices
Always have case studies available for download in PDF format
Talk about real results, such as how much they were able to save, what the percentage growth in sales was, etc.
Use data to tell stories.
Write eye-catching and engaging copy.
Write a thank you message when your potential client downloads the case study.
Promote your case study with paid campaigns and run A/B tests.
Downloadable Case Study by Survey Monkey
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Source: Survey Monkey
Infographics
As the name suggests, infographics bring together information and eye-catching graphics to make data easier to understand and more memorable.
Infographics are interactive and visual content formats used by 65% of B2B marketers . They make the content consumption process immersive and engaging. Infographics are a great element of the content lifecycle that boosts brand awareness.
Best practices
Include infographics in your social media strategy.
Use these in your blog content .
Include it in email campaigns.
Downloadable templates from Infograpify
Infographify.png
Source Infografify
Free Demo/Trials
Free demos/trials allow your potential customers to try before they buy! These are powerful lead magnets because people love free stuff.
Free demos are a great option for most B2B companies because most customers prefer to talk to a real person. However, providing a demo is not enough and that is why B2B companies provide free trials to give customers a first-hand experience of trying out products for free. And if they like it, they are sure to buy it.
Outgrow Free Trial + Demo
Outgrow encourages potential customers to start with a free trial, and to make the lead magnet more effective, they also display the demo on the right side.
Outgrow.png
Source: Outgrow
Templates
Templates are a lifesaver when designing documentation, plans, reports, and presentations with tight deadlines. They allow marketers to design irresistible visuals without reinventing the reel. You can customize the templates to match your brand identity using different colors, fonts, sizes, etc.
