This makes it especially important to engage
Posted: Wed Feb 12, 2025 6:20 am
An order confirmation email should be sent immediately after a customer makes a purchase and should include a detailed receipt.
A shipping confirmation email should be sent whenever the customer’s order has shipped and will ideally include a tracking number that customers can use to follow their package.
While not the primary purpose of update and confirmation emails, these emails offer the chance to market additional products to customers who have already purchased from your store.
6. Engage Your Repeat Customers With a Targeted Email Series
According to data from a Stitch Labs report on customer loyalty, repeat customers make up almost 25% of a store’s revenue despite only making up 11% of a store’s customer base on average.
your repeat customers and ensure that they continue coming back to your store. For bolivia phone number list this purpose, automated email campaigns that are targeted based on the behaviors and interests of your repeat customers can be highly beneficial. Your email series could include interesting blog reads, product ideas or inspiration videos, promo codes, featured customers, and more.
Goals for Repeat Customer Emails
The goal of repeat customer emails is to encourage repeat business from your store’s most valuable segment of customers. Open rate, click-through rate, and conversion rate are the most important metrics to track when sending out these emails.
Tips for Setting Up Repeat Customer Emails
Send a check-in email two days after a customer’s order has arrived to make sure that they are satisfied with their purchase.
Send a personalized product recommendation email four days after a customer’s order has arrived to encourage a repeat purchase. Personalized product recommendation emails can also be sent out periodically to your entire segment of repeat customers.
Include discount codes or special offers that are tailored to your repeat customers as a reward for their continued business.
A shipping confirmation email should be sent whenever the customer’s order has shipped and will ideally include a tracking number that customers can use to follow their package.
While not the primary purpose of update and confirmation emails, these emails offer the chance to market additional products to customers who have already purchased from your store.
6. Engage Your Repeat Customers With a Targeted Email Series
According to data from a Stitch Labs report on customer loyalty, repeat customers make up almost 25% of a store’s revenue despite only making up 11% of a store’s customer base on average.
your repeat customers and ensure that they continue coming back to your store. For bolivia phone number list this purpose, automated email campaigns that are targeted based on the behaviors and interests of your repeat customers can be highly beneficial. Your email series could include interesting blog reads, product ideas or inspiration videos, promo codes, featured customers, and more.
Goals for Repeat Customer Emails
The goal of repeat customer emails is to encourage repeat business from your store’s most valuable segment of customers. Open rate, click-through rate, and conversion rate are the most important metrics to track when sending out these emails.
Tips for Setting Up Repeat Customer Emails
Send a check-in email two days after a customer’s order has arrived to make sure that they are satisfied with their purchase.
Send a personalized product recommendation email four days after a customer’s order has arrived to encourage a repeat purchase. Personalized product recommendation emails can also be sent out periodically to your entire segment of repeat customers.
Include discount codes or special offers that are tailored to your repeat customers as a reward for their continued business.