Classification of sales techniques

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The evolution of the market requires constant improvement of skills and adaptation. Therefore, many sales methods have been created. But, there is no single and universal one. Since people are different and require taking into account individual characteristics.

For some, it is enough to see an advertisement. Others trust online reviews, some buy only based on recommendations from social networks. The methods of influence vary. A marketer should know the specifics of the approach to the audience.

This will allow you to choose the options for influencing through advertising. A sales manager should know how to influence people in order to sell. At the same time, the manager must be able to quickly determine the audience and select a method.

Methods of influence:

Appeal to logic. These are facts, figures and arguments. Engage chinese overseas british data the person's thought processes so that the thought of the logical purchase is formed.
Appeal to emotions. This is when you buy from a person, not a product. It doesn't matter what, the main thing is that the seller is a "good person". Praise, humor, flattery, etc. are used. The goal is to evoke positive emotions that can sell anything.
Appeal to authority. This method includes “authoritative” online reviews, expert assessments or recommendations. For example, Bill Gates and LG use our financial platform. Authorities should increase the buyer’s trust.
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We will also highlight the main types of sales techniques for managers. Relatively universal methods and are often used in practice. And then we will consider other product sales strategies in more detail.

Type Description
Educational provide the customer with extensive information about the product, aimed at better understanding its characteristics
Advisory identify needs through attentive listening, focusing on individual solutions
Social use social media to connect with customers, building relationships through online interactions
Aggressive use energetic methods of persuasion and stimulation of urgent decisions in sales with limited time
Network Marketing include the creation of distribution networks to promote the product through personal connections and recommendations
Time management optimize customer interaction time using structured and effective methods
By initiator of interaction
Divided into active and passive strategies. In the first case, the seller initiates the dialogue. This can be direct contact, an email, a call, etc. The goal is to reach the buyer, to interest him in the product. Field - B2B and retail.

Options:

cold calling;
lead generation;
direct mail;
personal sales.
Passive strategy – figuratively speaking, when the victim goes to the hunter himself. Suitable for B2C and online sales. Here the client decides to contact the seller himself. The person makes a decision based on the information provided, for example, on the Internet.