With your specialization at the forefront of your mind, you are now in a better position to choose POD products to customize and sell. If you are unsure of which products to start with, ask yourself, what do my customers want? what do they need?
It's also worth consulting Google Trends to get an idea of whether the product you're considering is seasonal or boasts steady demand.
how to make money with print on demand
For example, swimwear may increase in popularity during the warmer months and decline in demand in the winter. In contrast, t-shirts are more likely to enjoy steady demand.
For more unique products like home goods, using Google Band Data Trends is especially important to see if an item’s popularity is on an upward or downward trajectory. The results of this research should give you a better idea of whether the item is worth including in your online store.
Finally, some POD platforms (like Printify) have a bestsellers subsection in their product catalog. This is another great starting point for getting an idea of the types of products that sell well.
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5. Create saleable designs
Now it's time to focus on creating your own designs for your POD products. This not only requires creativity and imagination, but you also need to understand what sells and what's currently trending.
The harsh reality is that you can create the most beautiful designs in the world, but if no one wants to buy them, you won't make a profit.
This is why it is so essential to conduct market research before you invest time in your designs.
You can start by seeing what's trending on:
Etsy
Amazon Handmade
Blog design
how to make money with print on demand
Be sure to note any designs/themes/color schemes/patterns that keep coming up. When design motifs keep coming up, it's usually an indicator that they're in demand.
Another way to get profitable design ideas is to ask your target audience. If they already follow you on social media, ask them what they want to see. If not, reach out to Facebook groups and forums in your niche. The feedback may be surprising!
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Pro Tip: Before posting in Facebook groups, Reddit, or forums, make sure you understand the community rules; you don't want to accidentally post anything that violates them!
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6. Use the right design tools
Now that you have some design ideas, you need a tool to bring them to life!
You may have heard of solutions like Photoshop and InDesign; they are the creme de la creme of graphic design tools. However, they are expensive and come with a steep learning curve.
Fortunately, there are plenty of easy-to-use and affordable design tools, such as:
Canva
PicMonkey
Template
Disclaimer: The free Canva program is my top pick! It's easy to use and offers a large number of design tools, including templates for hoodies, sweatshirts, bags, and t-shirts.
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