Design the contents of the newsletter
Posted: Wed Feb 12, 2025 9:51 am
Content design would require an article in itself because the topic is broad and complex. I could summarize with a classic phrase used by marketers in these circumstances: write quality content . Yeah, but what does that mean? I'll leave you with some advice.
Organize the content in your newsletter in a hierarchical way. Use the inverted pyramid formula: start with the most relevant content, continue with related content, and end with in-depth content.
Focus on argumentative ability : argue a topic with awareness, focus on semantics and enhance linguistic granularity.
Evaluate problem solving : Respond to audience questions with relevance and congruence, without beating around the bush. Without going off topic .
Focus on sincerity : create content with intellectual honesty estonia phone number list and commit to designing, structuring, and writing at all times the best text you are able to produce for that audience and at that time.
Spend time building lists
The organization of contact lists is a consequence of the previous points. Inside the cauldron of 'paid newsletter subscribers' there are undoubtedly people who share similar affinities, needs, desires, fears.
For example, you could segment the list into two groups : people and businesses. When you get a new signup, send an email in which you ask three, five questions that allow you to understand the preferences of each individual (you can use Google Forms). Identify patterns and divide the contacts into even more specific segments . If you work in parental coaching, you could divide the contacts into parents with one child, parents with two children; nurseries and preschools; non-profit associations and educational services.
Organize the content in your newsletter in a hierarchical way. Use the inverted pyramid formula: start with the most relevant content, continue with related content, and end with in-depth content.
Focus on argumentative ability : argue a topic with awareness, focus on semantics and enhance linguistic granularity.
Evaluate problem solving : Respond to audience questions with relevance and congruence, without beating around the bush. Without going off topic .
Focus on sincerity : create content with intellectual honesty estonia phone number list and commit to designing, structuring, and writing at all times the best text you are able to produce for that audience and at that time.
Spend time building lists
The organization of contact lists is a consequence of the previous points. Inside the cauldron of 'paid newsletter subscribers' there are undoubtedly people who share similar affinities, needs, desires, fears.
For example, you could segment the list into two groups : people and businesses. When you get a new signup, send an email in which you ask three, five questions that allow you to understand the preferences of each individual (you can use Google Forms). Identify patterns and divide the contacts into even more specific segments . If you work in parental coaching, you could divide the contacts into parents with one child, parents with two children; nurseries and preschools; non-profit associations and educational services.