Surveys can be divided into two categories: transactional and relational

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Their problem came in the form of the latest wave of abandoned shopping carts. Users had no problem getting from the landing page to the cart, but obstacles continued to appear at checkout.

After analyzing the data, I used an email remarketing campaign. Everyone who abandoned their cart received a personalized follow-up email containing that cart as well as product recommendations based on their previous browsing behavior. Users got a second chance to buy and the brand earned a sale for every 10 emails sent.

What surveys are available?
Given the need for customization in marketing, you should look into cambodia phone number data software that offers a range of surveys relevant to your needs.


Transactional feedback includes customer satisfaction surveys ("how satisfied were you with the service you received today?"). They can be used in a variety of different touchpoints, from customer service to after sales.

Relationship feedback surveys are less specific and relate to the amount of love a customer feels for your brand. in general. These include Net Promoter Score (NPS) surveys and questions like "how likely are you to recommend (brand) to a friend?"

The software you choose should cover both types and a good range of questions within them. Ideally, you will be able to survey different customer segments with different surveys.

Custom survey options are required. Poor responses equal poor data and no opportunity to change the customer experience for the better.