How to Drive Traffic to Your Site from Social Media

[sharminakter]

Achieving business growth in 2020 may seem like a tall order , given the ongoing pandemic, global financial downturn and declining buyer confidence.

Yet in the digital realm, things don’t look so dire. Our study on digital marketing trends in e-commerce reveals that searches for “buy online” saw a spike in growth during the first half of the year.

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This means that many more businesses have an interest in moving online or improving their existing online visibility to gain greater market share and attract more customers.

But it also means that companies across industries now face tougher competition and more hurdles to overcome to land that first or 1,000th customer.

Traffic is the first challenge that businesses face in gaining a larger market south africa telegram data share and more customers. This post presents tactics that help businesses analyze market trends and competitor strategies, in order to generate more traffic and gain more visitors who can then be converted into buyers.

Not all traffic is equal
Seasoned digital marketers know that a few targeted visitors are worth more than dozens or hundreds of visits from a more general audience. Visitors should match the company’s buyer persona, which should be kept in mind when looking to acquire new traffic.