Perform a comprehensive keyword analysis

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But how does brand building intersect with your SEO strategy, and what are the metrics to measure your success?

Brand searches
Perhaps one of the strongest indicators that you are building your brand is an increase in branded searches.

You can find more information on this topic in our #SEMrushchat .

This could be searches for your brand name, products, or domain.

To see how your branded searches are changing over time, head over to the saudi arabia telegram data Keyword Overview tool and enter your brand name. You’ll see a “trends” box that shows how search volumes have changed over the past month.

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with the Keyword Overview tool

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You should also take a look at Google Trends to track interest in your brand.

Again, enter your brand name and see how interest has changed over time; it is possible to go back as far as 2004.

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There’s another reason to focus on brand building: brand SERPs.