Because if you want to drive your marketing machine with content, you have to publish a lot of content on a permanent basis. You can pay up to € for a good blog article. If you want to publish up to a week and then still need videos, white papers and social media content, you can easily spend € per month on content. Having your own content manager also costs money (we'll get to the average salary a little further down), but certainly not that much.
However, an in-house content manager is much more than just norway mobile database an alternative to outsourcing; it is a crucial advantage for a successful inbound marketing strategy. He is embedded in the company culture, understands the intricacies of your brand and can respond immediately to customer feedback and market changes. This means companies are not only able to produce more content, but also place it more specifically and strategically to achieve the desired inbound results.
An internal content manager also offers the flexibility to quickly update content, develop new campaigns and ensure that all content is seamlessly connected. This ensures a stronger brand identity and more efficient use of resources, ultimately leading to better results and a higher return on your marketing investments. Why content for inbound marketing needs a content manager The key to successful inbound marketing is providing educational content that informs potential customers and builds trust.
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