Add a clear and compelling call to action

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Every email you send out has a purpose - even if you're not trying to sell anything yet. Therefore, you should have a goal in mind for every email you send.

A call to action tells your prospects what to do after reading your email. It helps guide them toward becoming a prospect and taking the next steps in their buying journey.

Make your call to action clear and compelling enough for your prospects to click on it. Since this is the climax of the email, you simply build on what you already have in the body of the email and tell your prospects what to do.

If you’re not sure what call to action to use, just test the options you have and use the most effective one.

Pro tip : embed your call-to-action link into a button instead of using link text — or worse, pasting a naked link.



9. Use a mobile-friendly email layout
Don’t assume that your B2B prospects sit in front of their computers all day. They also access email and other information on their phones and other mobile devices.

So, you need to consider this when creating your lead generation emails. Make sure your text size and font, overall email design, and call-to-action buttons are well optimized for mobile devices.

Your landing page and website should also be mobile-friendly so that when your call to action directs your prospects to the webpage, they don’t face any difficulty in interacting with your web content.



10. Track important metrics and analyze results
The best way to improve your lead generation efficiency is to be data-driven. Tracking and analyzing important metrics overseas chinese in uk data can provide you with a steady supply of data.

Important metrics to measure and track include the number of emails sent, open rates, click-through rates, number of replies (if applicable), bounce rates, conversion rates, unsubscribe rates, number of leads generated, and any other metrics relevant to your business.

If these metrics already sound overwhelming, don’t worry. The email marketing software you use will help you analyze these metrics to help you understand them easily.

In some cases, you can even generate reports so you can easily access the exact information you need every time.

Knowing your numbers will make it easy for you to spot holes in your marketing. You will also know what to continue doing in order to get a predictable number of leads.