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Ecommerce platforms that include robust SEO (search engine optimisation) features can help you get found online and attract more free traffic to your site. Some critical SEO features your ecommerce platform should support include:

Built-in blogging features that make it easy to create high-ranking content.
A user-friendly interface that helps customers navigate your store.
Auto-generation of canonical tags that prevent duplicate content from appearing in search results.
SEO-friendly URLs for product, category, and other pages.
Ease of managing H1 header tags across your site, which help search engines poland phone number list understand your website pages.
Speed and Scalability
Unbounce analysis shows that 45.4% of consumers surveyed are less likely to make a purchase when an ecommerce site loads slower than expected. A further 36.8% are less likely to return to that website. Needless to say, speed is essential.

Ecommerce scalability allows your website to handle both gradual increases in online traffic and sudden bursts of traffic without negatively impacting the user experience. Particularly when considering a platform for global scalability, it’s critical to understand how it handles traffic loads at peak times (such as Black Friday and Cyber Monday sales) and if there are known limitations. Run an ecommerce site audit to uncover gaps and make adjustments to your online store.

Integrations
Ecommerce platforms now have pre-built integrations with other technologies that may be in your tech stack. Certified partners provide seamless integrations with each platform to make connecting your tech stack faster and easier. See the Shopify Plus Certified Partners page as one example.