Table of Contents
Get to know CTA: What is it? Why do marketers need to know it?
What components should be included in creating a CTA to make it interesting?
Examples of CTAs commonly found in social media ads
Tips for Creating a “Call to Action” CTA to Increase Your Chances of Getting More Customers
What is CTA in summary?
Get to know CTA: What is it? Why do marketers need to know it?
CTA is an abbreviation for Call to Action, which means a message or phrase that encourages readers to be interested as the content creator wants. It is often used in marketing and advertising to make readers want the product or service that marketers want the target to be interested in by clicking through the CTA that we set, which affects businesses that advertise online, whether on business websites, online media, Facebook Ads, TikTok Ads, Google, and others that we will see very often if there is an advertisement on the feed page.
What components should be included in creating a CTA to make it interesting?
If you want to create a CTA on an ad in various places, you need to understand well what the CTA text should be like in order to respond to the audience as much as possible. Knowing what components a CTA should have will allow you to adjust it to set up a CTA appropriately and interestingly. Therefore, you need to design the CTA button to come out the best that it can so that viewers can click to view, inquire, or order. It must have all the components as follows:
The text or phrase on the button should be appealing. The words should have an easy-to-understand meaning to clearly indicate what to do, such as call now, buy, download, read more, etc. and add conditions and timing incentives, such as using the word “now” to stimulate the reader's emotions.
Create other content pieces alongside your CTA to build understanding of the content that will make them click and build trust to click through.
Design your CTA button to be attractive or eye-catching, but also trustworthy. You can design your own or there are many CTA designs available on Freepik that you can download and use.
Positioning the CTA buttons appropriately within the ad space to skype database grab attention and hopefully generate more clicks than usual.
All of these components need to be thought out and analyzed well so that the viewer wants to click on it. You need to use different components to make them want to click on the specified CTA button.
Related Articles Content Create content that appeals to customers.
Examples of CTAs commonly found in social media ads
Of course, everyone must be familiar with CTA, but may not know that this is a CTA that marketers have planned. The examples that we will present are commonly found on various websites, Facebook Ads , Instagram ads , Youtube ads , TikTok Ads , Line Ads , etc., or even Shopee and Lazada are often found as well, as follows:
“Buy Now”
“Subscribe”
“Download for Free”
“Contact Us”
“Start Free Trial”
“Learn More”
“Add to Cart”
Tips for Creating a “Call to Action” CTA to Increase Your Chances of Getting More Customers
Creating an effective CTA is very important to attract viewers to click the CTA button. You can try exploring various business websites or social media to see what kind of CTA “Call to Action” they use and analyze and compare it with your business and marketing campaigns to create an effective CTA. We have some tips on creating a CTA “Call to Action” that you can actually apply.
1. Clear and action-provoking messages
Once you know what kind of CTA you need to create, you need to find the most specific and concise wording. The CTA text should be short, sweet, and easy to understand. Use words that call to action, such as “Buy Now”, “Sign Up Now”, “Free Download”, “Learn More”, etc. It also depends on the content of the campaign.
2. Eye-catching design
Unlike anchor text, which is simply a link, a CTA needs to be visually appealing and clickable, so be mindful of its size and color. Your CTA button should be large enough to be easily seen, and use a color that stands out compared to the rest of the page, with plenty of white space around it to make it stand out.
3. Proper position
The position of the CTA, especially on web pages where you have to design and determine the placement of the CTA yourself, must be placed in a position where the viewer can easily see it, such as the top of the web page, product page, or the last page of an article. It can be repeated in several positions to emphasize clicking to see more or to order products faster. For example, if the content on the page is very long, the CTA can be repeated in several positions so that the viewer can access it at all times.
