How to Integrate LinkedIn Into Your B2B Marketing Strategy

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According to a study conducted by the Content Marketing Institute and MarketingProfs in 2021 [ available in PDF at this link] , LinkedIn is the most used social media by b2b marketers with a percentage of 96% .

Download our free guide and discover how to best use LinkedIn for b2b!

The same marketers also voted LinkedIn the best platform for paid advertising.

These statistics help us understand the relevance of this channel within a corporate b2b marketing strategy.

Where can you start, then?
First of all, it is essential that your company has an optimized LinkedIn page , complete oman phone number list with all the essential elements: profile image, clear explanation of the company mission and vision, presence of relevant content posted on a regular basis.

Once you have perfected your page, to maximize your company's impact in the b2b market and get a return on investment, you can start using some of the different tools provided by the platform to help you reach and engage with your target audience.

The most common are the following.

Native ads
On LinkedIn, this type of advertisement is also known as “ sponsored content .”

This type of content appears in the feed alongside user-generated content and is very useful for being recognized as an authoritative voice, strengthening brand awareness, and generating strategic traffic to a specific web page, such as a landing page.

Lead Generation
LinkedIn has lead generation forms in which the fields for the user's personal data are pre-filled using the user's profile data.

In this way, the filling out process becomes much simpler, less expensive and encourages the potential lead to leave their data in exchange for a dedicated in-depth content, for example.

b2b marketing

Retargeting
The LinkedIn Insight Tag tool lets you track visitors who arrive on your site via LinkedIn and deliver targeted marketing messages to them as they navigate your site.

These potential customers are the most likely to show interest in the company and its products or services, thus increasing the chances of conversion .

Dynamic Ads
These types of ads are personalized for the specific user viewing them.

They automatically update with images that are relevant to the user or with details that are most likely to catch their attention.