The Complete Guide to Email Marketing for Lawyers
Posted: Thu Feb 13, 2025 9:19 am
One of the most powerful and cost-effective marketing tools available to attorneys is one that many firms don’t even consider – email marketing. Email marketing can imply many different things and take a variety of forms. We’ve grown accustomed to emails cluttering our inboxes and lists from e-commerce sites that we were a part of many years ago.
Email marketing might get a bad rep, but then again, if we never open emails we receive from other companies, then why does it still exist?
The answer is because it works.
Law firms that utilize email marketing have found it to be a low-cost investment with a high return on investment. In this article, we’ll look at:
Why Use Email Marketing for Your Law Firm
Different Types of Email Marketing and Campaigns
How to Build an Email List
How to start, run, and automate your email marketing campaigns
Ethical considerations
5 Reasons Why Law Firms Should Use Email Marketing
There are five main reasons why law firms should consider using email as one of their primary marketing tools and channels. They are:
Affordable
Top Advertising
Referral Program
This is the flow you control
Capture potential customers early
Let’s take a deeper look at each one to better understand why you should consider email marketing as one of your company’s next marketing investments.
1. It is cost-effective
Unlike other forms of attorney marketing, such as online and offline marketing, where you can expect invoices zalo database running into the thousands, email marketing is relatively inexpensive to start and run. Depending on whether you manage it yourself, you can get it up and running for under $100 per month. Hire a professional to manage your law firm's email campaigns, and you can get started for a few hundred dollars per month.
2. Excellent headline advertising
Email marketing is an effective way for companies, big or small, to get people thinking about their brand and recalling it. Having emails appear in your audience’s mailbox will keep you top of mind and keep your audience from scratching their heads when trying to remember your company. Your law firm will get the call when they need their services. Your brand will get mentioned if it comes up in conversation.
3. Drive more referrals
Perhaps the most effective effect that email marketing can have is driving repeat business and referrals from sources such as former clients, fellow attorneys, and other referral sources. This can be accomplished through the implementation of a newsletter, which we will cover shortly. If executed properly, this reason alone is reason enough to justify your firm’s email marketing efforts.
You can also read our article on email newsletter marketing for law firms.
Email marketing might get a bad rep, but then again, if we never open emails we receive from other companies, then why does it still exist?
The answer is because it works.
Law firms that utilize email marketing have found it to be a low-cost investment with a high return on investment. In this article, we’ll look at:
Why Use Email Marketing for Your Law Firm
Different Types of Email Marketing and Campaigns
How to Build an Email List
How to start, run, and automate your email marketing campaigns
Ethical considerations
5 Reasons Why Law Firms Should Use Email Marketing
There are five main reasons why law firms should consider using email as one of their primary marketing tools and channels. They are:
Affordable
Top Advertising
Referral Program
This is the flow you control
Capture potential customers early
Let’s take a deeper look at each one to better understand why you should consider email marketing as one of your company’s next marketing investments.
1. It is cost-effective
Unlike other forms of attorney marketing, such as online and offline marketing, where you can expect invoices zalo database running into the thousands, email marketing is relatively inexpensive to start and run. Depending on whether you manage it yourself, you can get it up and running for under $100 per month. Hire a professional to manage your law firm's email campaigns, and you can get started for a few hundred dollars per month.
2. Excellent headline advertising
Email marketing is an effective way for companies, big or small, to get people thinking about their brand and recalling it. Having emails appear in your audience’s mailbox will keep you top of mind and keep your audience from scratching their heads when trying to remember your company. Your law firm will get the call when they need their services. Your brand will get mentioned if it comes up in conversation.
3. Drive more referrals
Perhaps the most effective effect that email marketing can have is driving repeat business and referrals from sources such as former clients, fellow attorneys, and other referral sources. This can be accomplished through the implementation of a newsletter, which we will cover shortly. If executed properly, this reason alone is reason enough to justify your firm’s email marketing efforts.
You can also read our article on email newsletter marketing for law firms.