YouTube In-Stream Ads

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These ads appear before your chosen video plays and can be highly targeted to your competitor’s keywords. However, since these videos are skippable, you’ll need to grab your viewer’s attention quickly. The great thing about this is that you’ll only be charged if someone watches 30 seconds or more of your video, so you can get quite a few free impressions and traffic with this method. To really get aggressive and steal your competitor’s customers, use dynamic keyword insertion, which will allow you to dynamically embed the keywords a user is searching for into your ad – for example, if they search for “best boat covers”, the keyword “best boat covers⁠” will appear in the text of your ad. If they search for “canvas boat covers”, “canvas boat covers” will appear. This will significantly increase your click-through rate and allow you to get more of your competitor’s YouTube traffic.
YouTube pre-roll ads. These are non-skippable ads that last no longer than 20 seconds and can appear at the beginning or in the middle of your content. Since they are non-skippable and can be inserted in the middle of a video, they can be very disruptive to your competitors' videos. Pre-roll ads are paid on a pay-per-click (PPC) basis, so you only pay when someone actually clicks on your ad. However, PPC costs for pre-roll ads tend to be higher than other ad types, so make sure you're sending traffic to a page that's likely to drive sales (or set you up for future sales). CTAs that include freebies or giveaways tend to work best with preroll ads, because you need to distract viewers from the video they're watching to watch it on your own site and engage them.
YouTube video discovery ads. These ads will appear on YouTube search results pages, homepage, and related videos. These are triggered by YouTube searches, so find out which searches your competitors are ranking for on YouTube and set up discovery ads for vk database your own competing videos. This will make it more likely that your competitors’ customers will see your videos on subsequent searches, making it great for retargeting your competitors’ customers.
Learn from their email campaigns
Many times, real secrets can be found in your competitors’ emails. What they write, the way they write, and the email cadence they choose can tell you a lot about what works for them (or at least, what they think will work for them). But how do you get their emails out of your dreams and into your inbox without them noticing you? You have to be sneaky.

Create a burner email account, then sign up for as many of your competitors' email campaigns as you can. Wait a few weeks to let the emails pile up, then go through them looking for patterns. Do your competitors always send emails on certain days or times? What types of keywords or phrases do they use in their headlines? Pay special attention to what catches your eye (and what doesn't), then use that information to improve your own email campaigns. Check out our guide to running a successful email marketing campaign for more tips.