Content is and always will be at the heart of marketing
Posted: Thu Feb 13, 2025 9:43 am
You can never challenge the power of words. Content is truly the best and most effective way to connect with your audience, build brand awareness, demonstrate brand authority, and establish trust.
The power of content marketing can be seen from the fact that more than 90% of businesses decided to switch to content marketing in 2016. More and more companies plan to work hand in hand with content marketers to keep up with the fast-paced digital world in the coming years. In short, it is no exaggeration to say that every successful business today uses content marketing to climb the ladder of success.
There are many reasons why content marketing is always relevant to promoting your business. But before we delve into this information, we should take a brief look at what content marketing actually is. Does it really mean something or is it just a fad? Does this cool buzzword actually deliver what it promises? How can it help you achieve your business goals?
What exactly is content marketing?
The Content Marketing Institute has a very in-depth and detailed introduction to what content marketing really is. In one loan database sentence, we can say that it is an effective marketing strategy that focuses on developing and distributing consistent, relevant, and valuable content to attract and retain potential customers and target audiences.
This strategic approach is implemented in order to drive profitable actions from customers in the long run. It requires setting a clear goal and deciding where the content will move and how to bring it closer to your digital marketing strategies .
Next, the content you create must also benefit your target audience. This requires you to think beyond demographics. What needs, wants, concerns, interests, and problems do your potential customers have? What role does your service or product play in their lives? What expertise do you have that could benefit them? What type of content are they looking for to engage, entertain, and introduce them to your brand in a meaningful way?
Last but not least, the content you create must be consistent, relevant, and valuable to your potential customers!
Consistency: Distribute engaging content in a timely manner so that your brand is remembered and recognized. The tone, style, and feel of your writing should connect with your customers so that they become more familiar with your business.
Relevance: Content must be relevant to your customers, in line with their interests, needs and desires. Become the brand they think of immediately when they need a trusted expert. Your customers need to trust that you understand their specific requirements.
Valuable: The information you distribute should be valuable to your customers. It should contain something that they can instantly connect with. After watching a video or reading your blog, your customers should feel as if they learned something new or were entertained in some way.
If your customers are giving back profitable actions, it’s a clear sign that your content marketing strategy is working.
Why content marketing is important to consumers.
With so much data accessible on the internet, consumers are becoming more and more demanding in getting good information about the product or service you are selling. If you can't convince them, you'll lose customers.
Think of yourself as a consumer. Today, we examine as much as possible before making a purchase. We compare prices, check reviews, research different products, and compare features before making a decision. From buying the latest gadget to grocery shopping, variety encourages us to check deals and prices before we are ready to lock in our money.
Good content is important to consumers because it helps them make informed decisions. When consumers have access to quality and informative content, they don’t feel swayed by the organization but more responsive.
According to a Roper survey of business decision makers, nearly 80% of consumers prefer to get more information about a potential purchase through articles rather than traditional advertising methods. According to the same survey, about 70% of consumers believe that content makes them feel closer to the organization and helps them make better purchasing decisions.
The power of content marketing can be seen from the fact that more than 90% of businesses decided to switch to content marketing in 2016. More and more companies plan to work hand in hand with content marketers to keep up with the fast-paced digital world in the coming years. In short, it is no exaggeration to say that every successful business today uses content marketing to climb the ladder of success.
There are many reasons why content marketing is always relevant to promoting your business. But before we delve into this information, we should take a brief look at what content marketing actually is. Does it really mean something or is it just a fad? Does this cool buzzword actually deliver what it promises? How can it help you achieve your business goals?
What exactly is content marketing?
The Content Marketing Institute has a very in-depth and detailed introduction to what content marketing really is. In one loan database sentence, we can say that it is an effective marketing strategy that focuses on developing and distributing consistent, relevant, and valuable content to attract and retain potential customers and target audiences.
This strategic approach is implemented in order to drive profitable actions from customers in the long run. It requires setting a clear goal and deciding where the content will move and how to bring it closer to your digital marketing strategies .
Next, the content you create must also benefit your target audience. This requires you to think beyond demographics. What needs, wants, concerns, interests, and problems do your potential customers have? What role does your service or product play in their lives? What expertise do you have that could benefit them? What type of content are they looking for to engage, entertain, and introduce them to your brand in a meaningful way?
Last but not least, the content you create must be consistent, relevant, and valuable to your potential customers!
Consistency: Distribute engaging content in a timely manner so that your brand is remembered and recognized. The tone, style, and feel of your writing should connect with your customers so that they become more familiar with your business.
Relevance: Content must be relevant to your customers, in line with their interests, needs and desires. Become the brand they think of immediately when they need a trusted expert. Your customers need to trust that you understand their specific requirements.
Valuable: The information you distribute should be valuable to your customers. It should contain something that they can instantly connect with. After watching a video or reading your blog, your customers should feel as if they learned something new or were entertained in some way.
If your customers are giving back profitable actions, it’s a clear sign that your content marketing strategy is working.
Why content marketing is important to consumers.
With so much data accessible on the internet, consumers are becoming more and more demanding in getting good information about the product or service you are selling. If you can't convince them, you'll lose customers.
Think of yourself as a consumer. Today, we examine as much as possible before making a purchase. We compare prices, check reviews, research different products, and compare features before making a decision. From buying the latest gadget to grocery shopping, variety encourages us to check deals and prices before we are ready to lock in our money.
Good content is important to consumers because it helps them make informed decisions. When consumers have access to quality and informative content, they don’t feel swayed by the organization but more responsive.
According to a Roper survey of business decision makers, nearly 80% of consumers prefer to get more information about a potential purchase through articles rather than traditional advertising methods. According to the same survey, about 70% of consumers believe that content makes them feel closer to the organization and helps them make better purchasing decisions.