Instructions – Connecting Leads and Google Analytics
Posted: Thu Feb 13, 2025 9:52 am
We realize that guiding people through your website and inspiring them to take action is a complex process. Let’s look at it with common sense.
If we were to think back a few years or even decades, we would find that the question of how the hell do you let them know I’m here was a key one for every business. You’ve set up a brick-and-mortar location, but people walk past because your lights are off. You have great home cooking, but how will customers find you if there’s no proper way to your restaurant. They simply don’t know you’re there. Once they find you and go inside, they look at the merchandise, touch something here and there, look at the price tag, and leave without you speaking to them. Maybe you’re not there, maybe you were just attending to another customer. Wouldn’t it be frustrating to see all these people coming and going? Wouldn’t you want to know who they are and what they’re looking for? Now let’s transfer this situation to the web.
Statistics show that only 2% of users leave any contact information when they leave your website. So you can only ask the same questions as the managers of a brick-and-mortar store: Did I get what they were looking for? And will they ever come back?
Pages that are a nice business card but don't inspire any action are a thing of the past. You should have diverse landing pages, a readable educational blog or other interesting content on social media, and supporting channels for email marketing. If this way of creating a perpetual motion machine for lead generation makes sense to you, come and create it with us in 5 steps.
1) Say goodbye to a website that is just a pretty business card
Today's websites are designed to generate leads - by publishing educational content that makes you an expert in your field. That's what Kissmetrics did , and today other conscious leaders are teaching it.
A full 76% of B2B marketers are creating more content than last year, and 88% of car owner database companies have firmly incorporated content marketing into their marketing strategy ( PDF ).
It's not your web designer's fault that your site isn't generating enough leads to reach. How do you know if your website is just a pretty card? Despite its attractive design, it doesn't say much more than who you are and that you're here. It barely meets the needs of your current customers, let alone your potential ones.
If we were to think back a few years or even decades, we would find that the question of how the hell do you let them know I’m here was a key one for every business. You’ve set up a brick-and-mortar location, but people walk past because your lights are off. You have great home cooking, but how will customers find you if there’s no proper way to your restaurant. They simply don’t know you’re there. Once they find you and go inside, they look at the merchandise, touch something here and there, look at the price tag, and leave without you speaking to them. Maybe you’re not there, maybe you were just attending to another customer. Wouldn’t it be frustrating to see all these people coming and going? Wouldn’t you want to know who they are and what they’re looking for? Now let’s transfer this situation to the web.
Statistics show that only 2% of users leave any contact information when they leave your website. So you can only ask the same questions as the managers of a brick-and-mortar store: Did I get what they were looking for? And will they ever come back?
Pages that are a nice business card but don't inspire any action are a thing of the past. You should have diverse landing pages, a readable educational blog or other interesting content on social media, and supporting channels for email marketing. If this way of creating a perpetual motion machine for lead generation makes sense to you, come and create it with us in 5 steps.
1) Say goodbye to a website that is just a pretty business card
Today's websites are designed to generate leads - by publishing educational content that makes you an expert in your field. That's what Kissmetrics did , and today other conscious leaders are teaching it.
A full 76% of B2B marketers are creating more content than last year, and 88% of car owner database companies have firmly incorporated content marketing into their marketing strategy ( PDF ).
It's not your web designer's fault that your site isn't generating enough leads to reach. How do you know if your website is just a pretty card? Despite its attractive design, it doesn't say much more than who you are and that you're here. It barely meets the needs of your current customers, let alone your potential ones.