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Acquisition channels for lead generation
In this article, we've already talked about how to turn a visitor into a customer, but how do we get visitors in the first place?

Let's take a look at some popular platforms where we can get these visitors.

Facebook

Facebook has been used to generate leads since its inception, but a change occurred in 2007 when its algorithm began to favor paid advertising. Facebook therefore created ads specifically focused on generating leads for this purpose.

Twitter

“Twitter lead gen cards” that allows you to get leads directly from tweets without having to leave the site. The user’s overseas chinese in worldwide data name and email address are automatically saved and all the user has to do is click the “submit” button.

LinkedIn

Also a very effective lead generation platform since its inception, LinkedIn has created forms that automatically connect user data after they click on a call-to-action (CTA) button.

PPC

PPC campaigns are used for various types of campaigns, including lead generation. Google receives 3.5 billion searches per day, making it a very effective tool for lead generation.

With this, you already know the basic information and prerequisites of lead generation. The most important thing is not to be afraid to try new things, constantly test and adjust your lead generation process, only in this way will you improve their quality, and thus the amount of income. At the same time, it is necessary not to underestimate the technological side of things and I will be happy to help you with that as well.