2. What is the target audience and buyer persona?

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In traditional marketing, the term target audience is omnipresent. It consists of a group that is intended to be reached with communication actions, such as campaigns. It is defined as a range of characteristics, for example: a group of men, aged 20 to 25 .

In targeting, a certain level of precision is guaranteed, but not too advanced. The company still maintains a degree of uncertainty.

A buyer persona , on the other hand, is an ideal character. A specific profile of a person, with ambitions, dreams, fears, pains and needs. It is the personification of an ideal client who would buy from your company .

With this profile, the company is able to design better communication strategies, with greater capacity for personalization and segmentation. In other words, it is possible to speak directly with each person, as in a direct dialogue.

In digital marketing, both can be useful. For albania phone number list some campaigns, you may need a more general definition of target audience, such as in online advertising campaigns on social media. For a blog or email, a buyer persona is usually used.

3. What is a keyword?
Without a doubt, one of the most relevant questions in Digital Marketing. The keyword is a main term that defines the purpose and topic of a content available on the web. It is also a definition of the terms that people search for in search engines.

Keyword is essential for search engines, such as Google , to classify and understand a text. These tools use keyword analysis to show the best results to satisfy people's searches.

That is, it represents the part of the text that the algorithms will understand to position the content in the results pages ( SERPs ). Therefore, it is essential that the keyword is managed intelligently, from the beginning of the production of content.

In Digital Marketing, content creation processes are keyword-oriented, as they define what customers want to know and what they are looking for.