List your keywords and categorize them

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Where are your best opportunities on the web? How do your customers search for information? Who are your main competitors on search engines?

Here's how you can do it

Find keyword ideas
Using a tool like SEMrush’s Keyword Magic Tool , enter the keywords that you think best define your business, and anything that comes close to it. Don’t hesitate to consult the “Related searches” sections of Google or tools like Answer the Public to group together as many keywords as possible.


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Once you have a sufficiently comprehensive set of keywords, you jamaica phone number data can export them to an Excel file and start sorting them based on criteria such as:

Their monthly search volume;

Their difficulty;

Their relevance to your market and your activity (direct, indirect, remote);

The expressed search intention (exploration, consideration, action);

Your current position for the keyword in question.

Choose the right keywords.