In recent years, the COVID-19 pandemic forced people around the world to stay at home and adopt social distancing as a health measure. With this scenario of anxiety, uncertainty, loneliness and a great risk to health, games became a way to cope with this challenge, as we can see in the Washington Post article about the games that helped us overcome the pandemic .
Multiplayer games, especially, allowed us to connect with friends, make new acquaintances, enjoy fun times together, and be part of a community, even if we were physically separated.
But what about making multiplayer games cross-platform? Well, it just so happens that it's easier to get friends together to play if the game works on different devices.
If you have a Nintendo Switch or an austria phone number list iPhone, you can play Pokémon UNITE with your friends who have an Android smartphone.
Applying a multi-platform strategy (even better if you combine it with interactive content and gamification tools) can generate powerful results for your brand.
Google Play's Best of 2021 Cross-Platform Marketing Statistics and Trends
A partnership between Unity and The Harris Poll produced the Cross-Platform Gaming 2021 Report , in which we can see that:
More than half (56%) of all Americans played multiplayer games in the past year;
A significant majority (87%) of those players also played cross-platform games;
43% of multiplatform players say they want more options in this mode.
So, for the gaming industry, it seems that crossplay is a major trend for multiplayer titles from now on. But what conclusions can marketers draw from all this?
There are some ideas we would like to share.
Keep reading!
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