Tip 3: Don't post or log out
Posted: Mon Feb 17, 2025 3:20 am
A lot of content referencing a current event or trend on your social channels is great, but it’s only half the battle. A big part of Real-Time Marketing is having real-time conversations with your audience.
Respond to comments, share others' posts about the event, or add your own thoughts to another post, while being mindful not to overdo your social response.
Don’t flood your channels with event content, keep it classy and appropriate. Respond accordingly and develop a keen sense of when to end your event participation .
Tip 4: Plan what you can
While some of the best examples of Real-Time Marketing come from impulse, there are a few ways that will help you prepare:
Prepare your team
If you have a team, or even just one person, on social media, ask them to learn your posting guidelines and streamline the approval process for real-time events.
You can also make your design team available to source images and graphics as needed.
Check the calendar
While some trends and events seemingly pop up out of nowhere, you can stay on top of events that interest your audience or that you know will spark social conversations.
Create brand guidelines and processes
Having a set of guidelines for your social team can help them know what tone and voice to approach real-time events with, as well as guidelines about events you don’t want your brand to interact with.
Real-time marketing examples
As we said earlier, Real-Time Marketing requires you to be aware of current trends and have the resources and willingness to create content or responses to these real-time events as they happen.
It's no easy task, but if your team is up to the challenge, you can have monumental success.
Let’s look at two great examples of brands that used Real-Time Marketing to sell products, increase brand awareness, and showcase aspects of their brand that aren’t always noticed.
Oreo and Superbowl XLVII
You can't talk about Real-Time Marketing ivory coast phone number list without mentioning the example that started it all.
During Superbowl XLVII in 2013, there was an unexpected blackout that resulted in 34 minutes of stopped play. It was the time Oreo used to change the marketing game.
Oreo took advantage of the large audience at the event and the ongoing social discussions to post a tweet with the caption: Power outage? No problem .
The image included was a simple design of an Oreo cookie on a dark screen with the text: You can still dive into the dark .
The post was retweeted 10,000 times in the first hour and is responsible for starting the Real-Time Marketing trend.
Respond to comments, share others' posts about the event, or add your own thoughts to another post, while being mindful not to overdo your social response.
Don’t flood your channels with event content, keep it classy and appropriate. Respond accordingly and develop a keen sense of when to end your event participation .
Tip 4: Plan what you can
While some of the best examples of Real-Time Marketing come from impulse, there are a few ways that will help you prepare:
Prepare your team
If you have a team, or even just one person, on social media, ask them to learn your posting guidelines and streamline the approval process for real-time events.
You can also make your design team available to source images and graphics as needed.
Check the calendar
While some trends and events seemingly pop up out of nowhere, you can stay on top of events that interest your audience or that you know will spark social conversations.
Create brand guidelines and processes
Having a set of guidelines for your social team can help them know what tone and voice to approach real-time events with, as well as guidelines about events you don’t want your brand to interact with.
Real-time marketing examples
As we said earlier, Real-Time Marketing requires you to be aware of current trends and have the resources and willingness to create content or responses to these real-time events as they happen.
It's no easy task, but if your team is up to the challenge, you can have monumental success.
Let’s look at two great examples of brands that used Real-Time Marketing to sell products, increase brand awareness, and showcase aspects of their brand that aren’t always noticed.
Oreo and Superbowl XLVII
You can't talk about Real-Time Marketing ivory coast phone number list without mentioning the example that started it all.
During Superbowl XLVII in 2013, there was an unexpected blackout that resulted in 34 minutes of stopped play. It was the time Oreo used to change the marketing game.
Oreo took advantage of the large audience at the event and the ongoing social discussions to post a tweet with the caption: Power outage? No problem .
The image included was a simple design of an Oreo cookie on a dark screen with the text: You can still dive into the dark .
The post was retweeted 10,000 times in the first hour and is responsible for starting the Real-Time Marketing trend.