Redirect broken links

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If your site has undergone some kind of migration, such as a domain change , or if you have set up a new URL pattern for your pages, you will need to manage redirecting old addresses to the new formats .

The most commonly used way to provide this is the 301 Redirect , which is an instruction that informs the server that address A is now address B.

The idea is that the user automatically migrates to the new address, without having to take any action .

This type of setup, however, can vary greatly depending on the type of server used and generally requires some technical depth, unless of course you have a WordPress site.

In this case, SEO Redirection plugin helps to redirect broken links on your site in no time.

error 404
Retrieved from: WordPress.org .
Recycling unused URLs
As we discussed, the worst thing you want is to have a broken address that gets traffic and increases your site's bounce rate.

However, this problem can mean an opportunity to gain new visitors. This type of situation usually occurs when the site administrator simply deletes a page with many references (with many links pointing to it).

The ideal solution would be to redirect the address to another updated page, but if that material does not yet exist, the best thing you can do is to provide it with completely new content!

Any unused address that is receiving traffic is an opportunity to quickly attract new people to your site and, who knows, convert them into new leads and customers.

All of these solutions, however, do not solve the basic problem: what happens to users who type the URL incorrectly?

ebook how to improve the performance of your website
How to create a custom 404 error page?
Once again, a basic problem becomes an opportunity to improve your results.

Various browsers generate different pages to break the cold, technical look of the standard 404 error message .

However, it is possible to create a unique page for your site , in order to bring lost users back to active pages and continue generating engagement.

In other words, we'll teach you how to make the 404 error work for you!

Of course, the choice of page style and its functions will depend on the characteristics of each company, but there are some essential recommendations for its customization. See the example below from our site in Portuguese.

error 404
This is our 404 error page, and as you can jamaica phone number list see, it's styled in accordance with the site's design and there are a number of paths available for the user to navigate and get to the page they're actually looking for.

Among its attributes, we can highlight some essential factors:

Pleasant layout : clean and tidy appearance that conveys comfort to the visitor and makes it clear that the situation is not a serious problem;
Friendly error message – clarifies the error clearly, as well as indicating a practical solution;
links to the main sections of the site : home page, service area, about the company, among others;
Internal search box : a practical way for the user to find the content they are looking for and even other content that interests them;
Invite to collaborate : Gives the visitor a voice and allows them to contact the company to report flaws in their experience.
Having understood these essential points, it is time to create your page. Shall we go?