4. Worry about visual identity
Posted: Mon Feb 17, 2025 3:22 am
Not only verbal communication should be taken into account, but also non-verbal communication. All the elements that make up your brand send a message .
Apple is a good example. The clean look of the products, the points of sale and the advertising are easily identifiable. These elements highlight the message that Apple wants to convey: innovation and quality.
Your visual identity should follow a line across all media and your physical establishment. This applies to your website, social media pages, traditional media ads, and anywhere else you have a presence.
5. Be present in different media
Being on different media is essential for your brand recognition strategy. We are not telling you to invest in all media, but to diversify .
Just as there are those who only invest in social media because the cost is lower, there are also those who put all their money into television because it is a mass medium.
If you want to be recognized within your segment, you need to explore the full potential of online and offline media. That way, you can reach your buyer persona wherever they are.
6. Create sensory stimuli
We talk a lot about the visual aspect of brands, about how the public sees them. However, it is important to explore the other senses: hearing, taste, smell and touch .
In this way, people are able to associate your japan phone number list image when they come into contact with a certain sound, taste, smell or texture.
Harley Davidson motorcycles, for example, have a unique sound. They can be identified from afar only by the sound of the exhaust. The sound has already become a trademark of the manufacturer.
These details create memories in the minds of consumers.
However, care must be taken not to overstimulate the senses and cause negative feelings.
You know that strong perfume or loud, frenetic music in some stores? In most cases, it's best to avoid it.
Brand recognition can be caused by several factors, and you need to find your way to differentiate yourself from others.
Now that you know our tips for gaining brand recognition, how about learning about the 20 marketing actions you need to use in your strategy ?
Apple is a good example. The clean look of the products, the points of sale and the advertising are easily identifiable. These elements highlight the message that Apple wants to convey: innovation and quality.
Your visual identity should follow a line across all media and your physical establishment. This applies to your website, social media pages, traditional media ads, and anywhere else you have a presence.
5. Be present in different media
Being on different media is essential for your brand recognition strategy. We are not telling you to invest in all media, but to diversify .
Just as there are those who only invest in social media because the cost is lower, there are also those who put all their money into television because it is a mass medium.
If you want to be recognized within your segment, you need to explore the full potential of online and offline media. That way, you can reach your buyer persona wherever they are.
6. Create sensory stimuli
We talk a lot about the visual aspect of brands, about how the public sees them. However, it is important to explore the other senses: hearing, taste, smell and touch .
In this way, people are able to associate your japan phone number list image when they come into contact with a certain sound, taste, smell or texture.
Harley Davidson motorcycles, for example, have a unique sound. They can be identified from afar only by the sound of the exhaust. The sound has already become a trademark of the manufacturer.
These details create memories in the minds of consumers.
However, care must be taken not to overstimulate the senses and cause negative feelings.
You know that strong perfume or loud, frenetic music in some stores? In most cases, it's best to avoid it.
Brand recognition can be caused by several factors, and you need to find your way to differentiate yourself from others.
Now that you know our tips for gaining brand recognition, how about learning about the 20 marketing actions you need to use in your strategy ?