Optimized landing pages
Posted: Mon Feb 17, 2025 3:36 am
Landing pages for SEM campaigns directly influence the ROI of the strategy, since they are the ones that ultimately materialize the objectives.
Techniques such as A/B testing allow us to identify which design, position of elements and messages works best for each case.
To achieve this you can consider:
It is the site that corresponds to the destination URL.
It is not recommended to take the user to the home page.
It is essential that you have a conversion-optimized design.
The landing page can be: a section of the website, a microsite or an independent site.
Take advantage of responsiveness
Thanks to the popularization of the use of cell phones and tablets, traffic through mobile devices is a crucial aspect to consider for SEM campaigns since this type of initiatives require shorter messages and landing pages optimized for small screens.
Metrics Tracking
Using real-time metrics, you can identify ideal performances for SEM campaigns.
These evaluations will allow for more accurate decision-making aimed at positive results, as well as an optimized and efficient use of the budget. To achieve this, consider the following KPIs for a SEM campaign:
CTR;
average position;
quality score for the KW;
conversions.
3 key tools for your SEM campaign
To position ads in search engines like Google or Bing you need to use the right tools to efficiently complete the actions required by the ads.
Here are the top 3:
1. Google Ads
The most widely used by marketing teams, Google Ads allows you to set up paid advertising campaigns on the Google engine and take advantage of its immense popularity.
This SEM tool will help you find the perfect kenya phone number list KW for your organization based on various parameters and patterns based on Google Artificial Intelligence
2. Google Webmasters
This SEM-oriented solution is very practical. Thanks to it, you will be able to know which searches have led a URL from your website to appear in the SERP, in addition to taking advantage of real search data from users who have reached your site to determine the effectiveness of the KW and the landing page.
3. Semminer
Semminer is a very efficient SEM tool since you can perform in-depth analyses of your business's closest competitors, as well as knowing perfectly what the ideal strategies will be to fight side by side with them.
Now that you know the ideal SEM tools, check out some success stories and get inspired!
Techniques such as A/B testing allow us to identify which design, position of elements and messages works best for each case.
To achieve this you can consider:
It is the site that corresponds to the destination URL.
It is not recommended to take the user to the home page.
It is essential that you have a conversion-optimized design.
The landing page can be: a section of the website, a microsite or an independent site.
Take advantage of responsiveness
Thanks to the popularization of the use of cell phones and tablets, traffic through mobile devices is a crucial aspect to consider for SEM campaigns since this type of initiatives require shorter messages and landing pages optimized for small screens.
Metrics Tracking
Using real-time metrics, you can identify ideal performances for SEM campaigns.
These evaluations will allow for more accurate decision-making aimed at positive results, as well as an optimized and efficient use of the budget. To achieve this, consider the following KPIs for a SEM campaign:
CTR;
average position;
quality score for the KW;
conversions.
3 key tools for your SEM campaign
To position ads in search engines like Google or Bing you need to use the right tools to efficiently complete the actions required by the ads.
Here are the top 3:
1. Google Ads
The most widely used by marketing teams, Google Ads allows you to set up paid advertising campaigns on the Google engine and take advantage of its immense popularity.
This SEM tool will help you find the perfect kenya phone number list KW for your organization based on various parameters and patterns based on Google Artificial Intelligence
2. Google Webmasters
This SEM-oriented solution is very practical. Thanks to it, you will be able to know which searches have led a URL from your website to appear in the SERP, in addition to taking advantage of real search data from users who have reached your site to determine the effectiveness of the KW and the landing page.
3. Semminer
Semminer is a very efficient SEM tool since you can perform in-depth analyses of your business's closest competitors, as well as knowing perfectly what the ideal strategies will be to fight side by side with them.
Now that you know the ideal SEM tools, check out some success stories and get inspired!