Increasing loyalty and having regular customers.
Posted: Mon Feb 17, 2025 3:54 am
Any company at the development stage has the goal of attracting customers so that they become regular. Content marketing is the most effective in this case. As a bonus, the consumer can be provided with a loyalty card, gift certificate, discounts, etc. If communication with the client continues after the fact of placing an order, it is necessary to make it as unobtrusive as possible.
5. Ownership of a key channel for the B2B market.
In terms of promotion, this sector is considered particularly difficult. Not all advertising means can provide high efficiency, however, due to the use of content strategy, serious results have already been achieved australia whatsapp number data in lead generation and increasing sales.
The most important criteria of content marketing
Even at the stage of developing the content and its structure, it is necessary to determine its purpose, method of distribution and target audience.
The criteria for content marketing are:
relevance – the level of compliance with the consumer’s request;
audience orientation – the topic should be interesting to the user;
accessibility of perception – information must be understandable and readable;
informativeness – the material should be as informative as possible, with a full list of characteristics and features;
user motivation – it is necessary to indicate all the benefits that await the potential client in order to encourage him to take the target action;
inspiration – awakening emotions in the user to perform a target action;
honesty – open communication without taking credit for others’ achievements;
relevance – the material must be relevant and significant now, today;
branding is an unobtrusive mention in the material of the content author himself (in addition to informing, educating and inspiring).
To implement content marketing, it is recommended to formulate a strategy and create a content plan.
5. Ownership of a key channel for the B2B market.
In terms of promotion, this sector is considered particularly difficult. Not all advertising means can provide high efficiency, however, due to the use of content strategy, serious results have already been achieved australia whatsapp number data in lead generation and increasing sales.
The most important criteria of content marketing
Even at the stage of developing the content and its structure, it is necessary to determine its purpose, method of distribution and target audience.
The criteria for content marketing are:
relevance – the level of compliance with the consumer’s request;
audience orientation – the topic should be interesting to the user;
accessibility of perception – information must be understandable and readable;
informativeness – the material should be as informative as possible, with a full list of characteristics and features;
user motivation – it is necessary to indicate all the benefits that await the potential client in order to encourage him to take the target action;
inspiration – awakening emotions in the user to perform a target action;
honesty – open communication without taking credit for others’ achievements;
relevance – the material must be relevant and significant now, today;
branding is an unobtrusive mention in the material of the content author himself (in addition to informing, educating and inspiring).
To implement content marketing, it is recommended to formulate a strategy and create a content plan.