Personalized newsletters

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Personalized newsletters offer deeper content in the TOFU. They allow you to offer products and services and talk a little more about your company.

Ebooks
An ebook is an electronic book that is suitable for dealing with more complex topics that would be too large for a blog post. It is an excellent opportunity to clarify the public's doubts and talk a little about the solutions that your company offers.

The advantage for the public is that it can be made available for activation in PDF format, provided the visitor provides their contact details. This way, it is easier to induce the customer to move forward to BOFU.

lead generation
What is Bottom of the Funnel or BOFU?
The BOFU, or bottom of the funnel, is the part lithuania phone number list of the sales funnel responsible for the lead making the decision to purchase the product or service offered and becoming a real customer.

We know that the length of the customer journey varies for each lead, so some leads can spend hours or months in the attraction (TOFU) and consideration (MOFU) stages. However, the bottom of the funnel stage is usually shorter, even because the lead probably already has an opinion on the matter.

In BOFU, it is understood that the lead already knows what their problem is and also recognizes that the company has the solution to help them. Now, they are comparing other solutions and evaluating the pros and cons of one company's products and services versus another's.

Bottom-of-the-funnel content is just a little nudge that is necessary to get the lead to make the decision to become the company's newest customer. But even so, these materials must have the right characteristics to be able to help the lead in this very important stage.