2. Understand the whole picture
Posted: Mon Feb 17, 2025 4:05 am
The way your brand is viewed internally may not match the way it is perceived by external audiences.
When gathering the full picture, look at your ideal and potential customers , current and future employees, and anyone else who will come into contact with the business.
In this step, you will need to:
taking the time to understand multiple perspectives;
conduct internal and external interviews;
research the competition;
use surveys;
understand the potential future of the niche market.
3. Use feelings to your advantage
Many brand elements are intangible. They are felt in an inexplicable way; the more you connect your audience with your brand, the better.
This is because they foster relationships and ultimately emotional investment builds brand loyalty.
Make interactive videos where you include luxembourg phone number list your target audience in the decision , make them feel ownership of what you preach and hit the mark with emotional and attractive words.
After all, 83% of users prefer to watch more videos from their favorite brands and 64% of consumers make a purchase after watching audiovisual content. Give them what they need and you will improve the customer experience in parallel .
Don't forget to take this into account in the planning phase!
4. Get stakeholder buy-in
Acceptance by company leaders is essential.
The scope of a brand relaunch can grow quickly, and you'll need to have internal teams on your side when you do so .
Effectively communicating the reasons for relaunching your brand or product, and the desired outcomes, will go a long way toward getting everyone on board.
When gathering the full picture, look at your ideal and potential customers , current and future employees, and anyone else who will come into contact with the business.
In this step, you will need to:
taking the time to understand multiple perspectives;
conduct internal and external interviews;
research the competition;
use surveys;
understand the potential future of the niche market.
3. Use feelings to your advantage
Many brand elements are intangible. They are felt in an inexplicable way; the more you connect your audience with your brand, the better.
This is because they foster relationships and ultimately emotional investment builds brand loyalty.
Make interactive videos where you include luxembourg phone number list your target audience in the decision , make them feel ownership of what you preach and hit the mark with emotional and attractive words.
After all, 83% of users prefer to watch more videos from their favorite brands and 64% of consumers make a purchase after watching audiovisual content. Give them what they need and you will improve the customer experience in parallel .
Don't forget to take this into account in the planning phase!
4. Get stakeholder buy-in
Acceptance by company leaders is essential.
The scope of a brand relaunch can grow quickly, and you'll need to have internal teams on your side when you do so .
Effectively communicating the reasons for relaunching your brand or product, and the desired outcomes, will go a long way toward getting everyone on board.