2. Involvement vs. Acquisition
Posted: Mon Feb 17, 2025 4:06 am
As we saw in the previous aspect, services only become tangible until they are consumed. In other words, services do not start if there is no customer.
This difference is what makes a restaurant a service and not a product. The ingredients, the chefs and the tables are there whether you are there or not, but only when you order what you are going to eat, that dish materializes. Whereas, a packet of chips in a vending machine will be there whether you buy it or not.
This means that a key aspect of most services is that they are tailor-made. Sure, there is a menu in the restaurant, but that dish they are going to make is just for you. The same applies if you have a suit made, if you go shopping at the supermarket, or if you visit the doctor.
In this sense, products can learn something from services, and involve customization to a greater or lesser degree. It can be something as simple as the possibility of choosing between various types of packaging, colors or shipping methods.
3. Homogeneity vs. Heterogeneity
Products tend to be mass produced, while macedonia phone number list services are delivered individually. Products are therefore easier to standardize and evaluate before being sold, whereas in the case of services, circumstances, people, and other factors can affect the final product.
That's why it's important for services to standardize their processes as much as possible and have a "plan B" in case any irregularities arise. It sounds complicated, but, to give you an example, it's the same thing that Domino's Pizza does with its promise to deliver pizza for free if it takes more than 30 minutes to arrive (which rarely happens).
On the other hand, if there is a fault with a product, there is always the possibility of returning it. Therefore, in addition to carrying out an exhaustive quality control, product companies must take care of the after-sales service, which includes the return, warranty, support, etc. processes.
This difference is what makes a restaurant a service and not a product. The ingredients, the chefs and the tables are there whether you are there or not, but only when you order what you are going to eat, that dish materializes. Whereas, a packet of chips in a vending machine will be there whether you buy it or not.
This means that a key aspect of most services is that they are tailor-made. Sure, there is a menu in the restaurant, but that dish they are going to make is just for you. The same applies if you have a suit made, if you go shopping at the supermarket, or if you visit the doctor.
In this sense, products can learn something from services, and involve customization to a greater or lesser degree. It can be something as simple as the possibility of choosing between various types of packaging, colors or shipping methods.
3. Homogeneity vs. Heterogeneity
Products tend to be mass produced, while macedonia phone number list services are delivered individually. Products are therefore easier to standardize and evaluate before being sold, whereas in the case of services, circumstances, people, and other factors can affect the final product.
That's why it's important for services to standardize their processes as much as possible and have a "plan B" in case any irregularities arise. It sounds complicated, but, to give you an example, it's the same thing that Domino's Pizza does with its promise to deliver pizza for free if it takes more than 30 minutes to arrive (which rarely happens).
On the other hand, if there is a fault with a product, there is always the possibility of returning it. Therefore, in addition to carrying out an exhaustive quality control, product companies must take care of the after-sales service, which includes the return, warranty, support, etc. processes.