Address early adopters in their niches
Posted: Mon Feb 17, 2025 4:06 am
Early adopters are often already in networks, groups, communities or forums on the topics they are knowledgeable about . In the area of smartphones, for example, there are hundreds of groups that meet to learn about and discuss the latest releases, mainly on the Internet.
In these groups, they already have influence and feel comfortable talking about the topic. So it is worth mapping out the places where early adopters are present, such as Facebook and LinkedIn groups, Internet forums, YouTube or in their own Slack channels.
A study of Twitter , for example, showed that the social network is widely used by early adopters as a way to create an ongoing and active dialogue about technology.
Early adopters and influencers
On these channels, brands can directly promote the product, always highlighting the value it can offer to that community. But they can also ask for feedback from members of the network, who also like to stay up to date with market developments.
Understand if they are already looking for a solution you offer
One of the essential definitions for segmenting campaigns for early adopters is whether they are already looking for a solution or if they don't yet know what they need . That is what defines, according to David J. Bland , whether you should adopt a "push" or "pull" approach.
The author says that the "push based acquisition" approach can be adopted when the target segment, in this case the early adopters, recognizes the problem they have, but is not yet looking for a solution to solve it.
The brand then moves forward to "push" its value proposition and spark interest in the product.
This can be done with social ad segmentation—Facebook, Instagram, LinkedIn, and Twitter Ads, mainly—based on interests and behaviors.
Push and pull approach
On the other hand, the "pull based acquisition" approach malaysia phone number list is done when early adopters are already looking for a solution to their need.
So, the brand must "pull" consumers towards its value proposition and convince them that it has the best solution.
This can be done by investing in Google Ads and Bing Ads, for example. This type of ad reaches the consumer exactly when they are looking for an answer on search engines.
Thus, the value proposition becomes evident.
Push and pull approach
Therefore, you need to understand what level your audience is at in relation to your product. Depending on this, you can use different channels and segmentation filters to make communication more precise.
In these groups, they already have influence and feel comfortable talking about the topic. So it is worth mapping out the places where early adopters are present, such as Facebook and LinkedIn groups, Internet forums, YouTube or in their own Slack channels.
A study of Twitter , for example, showed that the social network is widely used by early adopters as a way to create an ongoing and active dialogue about technology.
Early adopters and influencers
On these channels, brands can directly promote the product, always highlighting the value it can offer to that community. But they can also ask for feedback from members of the network, who also like to stay up to date with market developments.
Understand if they are already looking for a solution you offer
One of the essential definitions for segmenting campaigns for early adopters is whether they are already looking for a solution or if they don't yet know what they need . That is what defines, according to David J. Bland , whether you should adopt a "push" or "pull" approach.
The author says that the "push based acquisition" approach can be adopted when the target segment, in this case the early adopters, recognizes the problem they have, but is not yet looking for a solution to solve it.
The brand then moves forward to "push" its value proposition and spark interest in the product.
This can be done with social ad segmentation—Facebook, Instagram, LinkedIn, and Twitter Ads, mainly—based on interests and behaviors.
Push and pull approach
On the other hand, the "pull based acquisition" approach malaysia phone number list is done when early adopters are already looking for a solution to their need.
So, the brand must "pull" consumers towards its value proposition and convince them that it has the best solution.
This can be done by investing in Google Ads and Bing Ads, for example. This type of ad reaches the consumer exactly when they are looking for an answer on search engines.
Thus, the value proposition becomes evident.
Push and pull approach
Therefore, you need to understand what level your audience is at in relation to your product. Depending on this, you can use different channels and segmentation filters to make communication more precise.