Why is evergreen content important?

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The main premise of Content Marketing continues to be relevance. By frequently creating and disseminating content that is relevant to your buyer persona , you are attracting potential customers on a recurring and sustainable basis.

Evergreen content plays a fundamental role in this strategy for four main reasons.

1. Strengthen your brand authority
Knowledge and authority are inseparable: whoever has one ends up having the other.

Brands that demonstrate and share this knowledge are seen as more trustworthy by the public, which naturally translates into more sales for the company.

At this point, evergreen content is essential.

This is because they can be both conceptual and introductory to any given subject, as well as practical guides and recipes. In any case, your brand is offering knowledge with no expiration date .

This is something that readers will remember for a long time and will immediately associate this knowledge with your brand.

This association reinforces your authority, positioning your brand as a reference on the subject .

2. Has high potential to receive links
Authority is so important that it is one of themexico phone number list mexico phone number list main criteria Google uses to calculate page rankings and order them in search results.

To calculate this authority, Google looks at the quantity and, above all, the quality of links that the page receives .

Having plenty of links pointing to your page—and having these links come from a variety of other authoritative pages—is one of the most important factors for SEO .

When it comes to getting links, evergreen content has two great virtues:

Since it can be a well-founded conceptual piece of content or a practical guide, it becomes relevant to a fairly wide audience. Other sites that aim to deliver quality content will want to reference your articles .
Since it doesn't age, it will continue to receive new links for longer , which will continue to increase the authority of the page.
They basically help you get quality and quantity of links!