How to localize your website in any country in the world?
Posted: Mon Feb 17, 2025 5:18 am
Below are some tips and best practices to help you localize your website and ensure a good browsing experience in any country around the world!
Research the local market, define goals and establish KPIs
Market research is a crucial part of successful planning. To do so, it is necessary to understand the cultural and social elements of the target market, the consumer behaviors and customs that underpin people's purchasing decisions in that location.
In addition, it is necessary to know the channels for searching for prices and reviews, the main points of interaction and problem resolution.
After a thorough analysis of the market you paraguay phone number list are about to enter, you must establish relevant, tangible, measurable and timed goals and objectives to begin to act and know, in a given period, if the strategies implemented were successful. Added to this process is the selection of KPIs that support this monitoring.
Evaluate visual resources
Each country and culture has its own language for communicating information or establishing relationships and processes. This language is primarily spoken, but it also spills over into the visual: therefore, the visual content present on your pages must also be translated.
Be especially careful when using interracial imagery or talking about local customs and beliefs.
Never copy and paste images from one website to another: you must carefully select the images that best fit the context, but that continue to convey the message correctly and of course, they must be consistent with the values of your brand and your audience.
Research the local market, define goals and establish KPIs
Market research is a crucial part of successful planning. To do so, it is necessary to understand the cultural and social elements of the target market, the consumer behaviors and customs that underpin people's purchasing decisions in that location.
In addition, it is necessary to know the channels for searching for prices and reviews, the main points of interaction and problem resolution.
After a thorough analysis of the market you paraguay phone number list are about to enter, you must establish relevant, tangible, measurable and timed goals and objectives to begin to act and know, in a given period, if the strategies implemented were successful. Added to this process is the selection of KPIs that support this monitoring.
Evaluate visual resources
Each country and culture has its own language for communicating information or establishing relationships and processes. This language is primarily spoken, but it also spills over into the visual: therefore, the visual content present on your pages must also be translated.
Be especially careful when using interracial imagery or talking about local customs and beliefs.
Never copy and paste images from one website to another: you must carefully select the images that best fit the context, but that continue to convey the message correctly and of course, they must be consistent with the values of your brand and your audience.