What services does a marketing agency offer?

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Now, let’s better understand what services a marketing agency offers. Keep in mind that activities go far beyond the mere creation of ads or social media profiles.

These activities are important, but they are only part of what the agency does.

Below we will detail these services.

Marketing Planning
A marketing agency is not just about running campaigns. Before any strategy, it is necessary to plan . This means:

analyze data,
set goals and objectives,
define indicators ,
set deadlines,
and build strategies to achieve results.
Planning involves market research, business saudi arabia phone number list diagnosis and scenario projection to define strategies with more confidence.

Marketing planning is therefore one of the main activities of the agency, as it structures the strategies and defines the best paths.

Market segmentation
In marketing planning, market segmentation is a fundamental activity.

Based on market research and analysis, the agency can segment audiences according to common characteristics and interests and define the company's target audience .

It is with a focus on the target audience, then, that strategies and campaigns are developed. In this way, they achieve greater precision and efficiency, rather than targeting a very broad and generic audience.