What are opportunity keywords and how to use them in your marketing strategy?
Posted: Mon Feb 17, 2025 6:23 am
In Digital Marketing there are multiple concepts, elements and aspects that are essential to carry out a successful online campaign. One of them, and one that is rarely talked about online, is opportunity keywords, and in this post we will explain why you need to take advantage of them for your strategies.
What are opportunity keywords?
How do they benefit SEO?
Do they help to climb positions in search engines?
3 Methods to Take Advantage of Opportunity Keywords
How to identify keywords of opportunity?
What are opportunity keywords?
For search engine optimization or SEO , opportunity tunisia phone number list keywords are derived keywords in a text - that is, they complement the main KW - that Google interprets as also being relevant to the content.
It is a type of keyword that is capable of providing greater context of the quality and relevance of a material so that search engines understand that it has a direct relationship with what is being displayed.
Something curious about them is that, in principle, they are not a term that is planned to be positioned, but Google determines that this content can also be positioned for another keyword due to its breadth and the technical rigor with which it is created.
This means that they are elements capable of producing "residual" traffic due to the positioning generated without having taken any explicit actions to do so. Therefore, it is a factor to which it is very important to pay attention in order to make them part of our strategies.
What are opportunity keywords?
How do they benefit SEO?
Do they help to climb positions in search engines?
3 Methods to Take Advantage of Opportunity Keywords
How to identify keywords of opportunity?
What are opportunity keywords?
For search engine optimization or SEO , opportunity tunisia phone number list keywords are derived keywords in a text - that is, they complement the main KW - that Google interprets as also being relevant to the content.
It is a type of keyword that is capable of providing greater context of the quality and relevance of a material so that search engines understand that it has a direct relationship with what is being displayed.
Something curious about them is that, in principle, they are not a term that is planned to be positioned, but Google determines that this content can also be positioned for another keyword due to its breadth and the technical rigor with which it is created.
This means that they are elements capable of producing "residual" traffic due to the positioning generated without having taken any explicit actions to do so. Therefore, it is a factor to which it is very important to pay attention in order to make them part of our strategies.