How to insert UTM parameters into emails
Posted: Mon Feb 17, 2025 6:47 am
Do you tend to send a lot of emails to your contact list? Would you like to know how much each of those emails contributes to your website traffic?
So, let’s see how adding UTMs to your URLs can help.
For example, let's say you send an email to your list that has three different types of CTAs.
Each of these links should be linked to different UTM parameters.
In the end, let's imagine your email has something like this:
"Hello! Everything okay?"
I noticed you came across our article and was curious to know what prompted you to read it.
How about we schedule a chat?
If you want to know more about this topic, check out this other article as well."
Using UTM parameters, you can find out which united kingdom phone number list links were accessed the most. This is essential for optimizing your next email marketing actions.
How to enter UTM parameters in paid media
If you also run paid media campaigns regularly, you may want to know which ads perform best.
Well, through UTMs you can find out which ones bring you the most traffic as well as which formats are the most effective.
For example, let's say you have two banner ads of different sizes.
By inserting the UTM parameter in both, it is possible to know which one is giving more results and which one deserves, therefore, to receive a greater investment in future campaigns.
Now that you know how to use Google Analytics UTM parameters, you'll be able to manage your strategies much more successfully!
By the way, if you want to be sure, take advantage and download our Google Analytics Ebook and continue learning.
So, let’s see how adding UTMs to your URLs can help.
For example, let's say you send an email to your list that has three different types of CTAs.
Each of these links should be linked to different UTM parameters.
In the end, let's imagine your email has something like this:
"Hello! Everything okay?"
I noticed you came across our article and was curious to know what prompted you to read it.
How about we schedule a chat?
If you want to know more about this topic, check out this other article as well."
Using UTM parameters, you can find out which united kingdom phone number list links were accessed the most. This is essential for optimizing your next email marketing actions.
How to enter UTM parameters in paid media
If you also run paid media campaigns regularly, you may want to know which ads perform best.
Well, through UTMs you can find out which ones bring you the most traffic as well as which formats are the most effective.
For example, let's say you have two banner ads of different sizes.
By inserting the UTM parameter in both, it is possible to know which one is giving more results and which one deserves, therefore, to receive a greater investment in future campaigns.
Now that you know how to use Google Analytics UTM parameters, you'll be able to manage your strategies much more successfully!
By the way, if you want to be sure, take advantage and download our Google Analytics Ebook and continue learning.