The reopening of shopping centres: what happens now?
Posted: Mon Feb 17, 2025 7:06 am
In response to the current health crisis, many stores have had to prepare for the impact of closing or limiting their activities. For some, this virus has meant temporarily closing their doors to help reduce the spread of the virus, and for others, adjusting their opening hours to allow enough time to carry out disinfection and restocking tasks.
In the case of shopping centres , in a short space of time, their activity has been greatly reduced: many of their premises have had to close during this period, and in most cases, they will need help to resume their activity if afghanistan phone number list they do not have a large chain behind them to support them.
For the manager or marketing manager of a shopping centre, it is important to know what the reopening process of the centre will be like after the health crisis and how this process will affect its operators in the short, medium and long term. In this way, together with the centre's owners, they will be able to carry out the necessary actions to avoid the massive closure of establishments in their shopping centre in the coming months.
How can we help our shopping center operators?
If you are a manager or marketing manager at a shopping centre, you will realise how important it will be to carry out specific actions to support operators once the centre reopens normally, both to encourage controlled visits to the centre and to promote purchases in their own premises. Promotional campaigns in the shopping centre, actions linked to purchase receipts or publications on the shopping centre's digital channels are some of the ways in which we can support our merchants to cope with the effects of this health crisis.
But, in addition, the management of the shopping centre can complement all these promotional campaigns with other types of actions . The simplest way to help our tenants is for the centre's owners to establish a moratorium on the payment of rent for the premises closed due to the Covid19 crisis and for this amount to be paid in installments over a set period of time, while offering assistance with payments for the coming months.
Creating a mix of aids that includes both the promotion of their services and the saving of part of their income will help them, in many cases, to stay afloat over the next few months and, little by little, return to the situation they were in before the Covid-19 crisis.
In the case of shopping centres , in a short space of time, their activity has been greatly reduced: many of their premises have had to close during this period, and in most cases, they will need help to resume their activity if afghanistan phone number list they do not have a large chain behind them to support them.
For the manager or marketing manager of a shopping centre, it is important to know what the reopening process of the centre will be like after the health crisis and how this process will affect its operators in the short, medium and long term. In this way, together with the centre's owners, they will be able to carry out the necessary actions to avoid the massive closure of establishments in their shopping centre in the coming months.
How can we help our shopping center operators?
If you are a manager or marketing manager at a shopping centre, you will realise how important it will be to carry out specific actions to support operators once the centre reopens normally, both to encourage controlled visits to the centre and to promote purchases in their own premises. Promotional campaigns in the shopping centre, actions linked to purchase receipts or publications on the shopping centre's digital channels are some of the ways in which we can support our merchants to cope with the effects of this health crisis.
But, in addition, the management of the shopping centre can complement all these promotional campaigns with other types of actions . The simplest way to help our tenants is for the centre's owners to establish a moratorium on the payment of rent for the premises closed due to the Covid19 crisis and for this amount to be paid in installments over a set period of time, while offering assistance with payments for the coming months.
Creating a mix of aids that includes both the promotion of their services and the saving of part of their income will help them, in many cases, to stay afloat over the next few months and, little by little, return to the situation they were in before the Covid-19 crisis.