What are brand lovers and why brands need them?
Posted: Mon Feb 17, 2025 8:35 am
Brands invest a lot of time and money to make their products and services known to society. However, efforts should not be focused solely on this line, since users who know the company should also be given a lot of attention , because loyal consumers are the ones who speak well of the brand and recommend its products.
Nowadays, users look for opinions and recommendations before the purchase process . That is why it is important to keep in mind the figure of these ambassadors, known internationally as brand lovers , in the inbound marketing strategy . They add value to the brand and are the key to improving its online reputation. But what exactly are brand lovers ?
Brand lovers are customers who always choose the same brand when buying adominican republic phone number list product . They feel emotionally connected to it and like to share everything related to it on their social networks. This figure cannot be confused with influencers . Although they perform similar tasks in the communication strategy, their connection with the brand is totally different.
A brand lover will always speak well of the brand, defend it in any situation, share its publications on social networks and recommend its products on forums and digital media for free, because they are not celebrities who advertise a brand with a contract behind them, but rather they are loyal followers who adore the firm . A clear example are football fans, who usually get ahead of the clubs themselves with arguments in their favour in certain circumstances.
How to identify them?
To reach them, it is necessary to know very well the characteristics of the users that make up the brand's communities, and thus be able to offer them experiences that provide emotional value to that brand-user relationship .
To identify them, you must actively listen on social networks and forums to understand what the community surrounding the brand thinks, feels or thinks about it. There are several methods that facilitate their identification, such as filtering hashtags related to the brand or the traditional system, which is through search engine alerts , and thus you will know what the desires and concerns of the brand's followers are.
Once identified, it is necessary to find out if they are suitable to be brand ambassadors. How? Taking into account some KPIs (key performance indicators):
Brand involvement . This is generally assessed based on the number of times the brand lover mentions the brand. Although it may be the case that they mention it only a few times, that is not a reason to rule it out. The objective is to increase the community of customers, and if this user achieves this growth with each publication, no matter how few they mention it, they are achieving their goal.
Reach . You need to have a social profile with a high reach to reach as many users as possible, because it is useless if the speaker is limited to a few. It is possible that a brand lover has more presence on one social network than on another, so it is necessary to evaluate which one he or she
Nowadays, users look for opinions and recommendations before the purchase process . That is why it is important to keep in mind the figure of these ambassadors, known internationally as brand lovers , in the inbound marketing strategy . They add value to the brand and are the key to improving its online reputation. But what exactly are brand lovers ?
Brand lovers are customers who always choose the same brand when buying adominican republic phone number list product . They feel emotionally connected to it and like to share everything related to it on their social networks. This figure cannot be confused with influencers . Although they perform similar tasks in the communication strategy, their connection with the brand is totally different.
A brand lover will always speak well of the brand, defend it in any situation, share its publications on social networks and recommend its products on forums and digital media for free, because they are not celebrities who advertise a brand with a contract behind them, but rather they are loyal followers who adore the firm . A clear example are football fans, who usually get ahead of the clubs themselves with arguments in their favour in certain circumstances.
How to identify them?
To reach them, it is necessary to know very well the characteristics of the users that make up the brand's communities, and thus be able to offer them experiences that provide emotional value to that brand-user relationship .
To identify them, you must actively listen on social networks and forums to understand what the community surrounding the brand thinks, feels or thinks about it. There are several methods that facilitate their identification, such as filtering hashtags related to the brand or the traditional system, which is through search engine alerts , and thus you will know what the desires and concerns of the brand's followers are.
Once identified, it is necessary to find out if they are suitable to be brand ambassadors. How? Taking into account some KPIs (key performance indicators):
Brand involvement . This is generally assessed based on the number of times the brand lover mentions the brand. Although it may be the case that they mention it only a few times, that is not a reason to rule it out. The objective is to increase the community of customers, and if this user achieves this growth with each publication, no matter how few they mention it, they are achieving their goal.
Reach . You need to have a social profile with a high reach to reach as many users as possible, because it is useless if the speaker is limited to a few. It is possible that a brand lover has more presence on one social network than on another, so it is necessary to evaluate which one he or she